Sobel Brand Affinity ranks highest Golden Rose at 17.84% . Very Strong. Score DMDB 54.99% | Fanbase 44.31%

Sobel — hip-hop & rap artist from PL.

SOBEL is a Polish singer, songwriter, and composer born in 2001. He gained popularity in 2020 with the singles "Wyglądasz tak pięknie" and "Impreza," leading…

Sobel

Established

Country: PL | Gender: male | Artist ID: 1342e986-89e3-11e9-b375-801844edfa71

Find Artist

Genres

hip-hop & raphip-hop/rappolish trapcontemporary hip hophip hoptrap

Influential: 54.99% Fanbase: 44.31% Trending: 60.33%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Golden Rose • 17.84% • Very Strong

As of 2025-09-10

2,043,738

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 54.99% | Fanbase 44.31% | Trending 60.33% | CAREER STAGE: MID_LEVEL

Biography

SOBEL is a Polish singer, songwriter, and composer born in 2001. He gained popularity in 2020 with the singles "Wyglądasz tak pięknie" and "Impreza," leading to the release of the digital EP "Kontrast" featuring hits like "Daj mi znać" and "Presja." In 2021, SOBEL released his debut album "Pułapka na motyle," accompanied by a physical release of the preceding mini-album, dominating the sales charts with two out of three top spots on the OLiS list. The album achieved diamond status, while the "Kontrast" EP went multi-platinum. All singles from the debut received multi-platinum or diamond certifications. A summer concert tour capped off the promotional period, attracting over 50,000 live viewers. In 2022, SOBEL received three Fryderyk award nominations and featured in a prominent advertising campaign for the brand PLAY, coinciding with his upcoming summer concert tour. He has performed at festivals such as FEST, SUN Festival (twice), and SBM FFestival, collectively drawing audiences exceeding 100,000 people. Since his emergence in the Polish music scene, SOBEL has influenced a new generation with his approach to melody, song structure, and vocal work, leaving a discernible impact on an increasing number of artists.

Report Date: 2025-09-10

Sobel converts attention from 18-24 & 25-34 audiences across POLAND, UNITED STATES, GERMANY. Audience shape is heavily male (61%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 1,701,040 avg views per post, with supportive conversation on Instagram. Shared audience with Golden Rose, Rossmann, Bershka underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sobel score 3.49% — Very Strong bucket.

Brand: Golden RoseBrand: RossmannBrand: Bershka

Followers:2,043,738

Engagements:71,319

Rate:3.5%

Posts:104

Avg Likes:70,070

Avg Comments:640

Avg Views:1,762,940

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,043,738 · Engagements 71,319 · Rate 3.5% Posts 104 · Views 1,762,940 · Avg Likes 70,070 · Avg Comments 640 · Avg Views 1,762,940	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 24% 13-17: 11% 35-44: 7%	Largest: 18-24 (55%); next: 25-34 (24%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	POLAND (94%) UNITED STATES (1%) GERMANY (1%) UNITED KINGDOM (1%) IRELAND (1%)	Top regions: POLAND (94%), UNITED STATES (1%), GERMANY (1%)
Platform Engagement	Instagram: 43,301 avg likes/post · Tiktok: 61,900 avg views/post · Youtube: 1,701,040 avg views/post	Best reach: Youtube 1,701,040 avg views; best engagement: Instagram 43,301 avg likes

Top Brand Affinities

Golden Rose

Score: 17.84

Rossmann

Score: 17.26

Bershka

Score: 5.21

Subaru

Score: 4.06

Opel

Score: 4.04

Pull&Bear

Score: 3.65

Stradivarius

Score: 3.37

G-shock

Score: 3.27

Fila

Score: 2.99

Counter-Strike

Score: 2.91

Aperol

Score: 2.58

Guess

Score: 2.42

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Golden Rose		17.84
Rossmann		17.26
Bershka		5.21
Subaru		4.06
Opel		4.04
Pull&Bear		3.65
Stradivarius		3.37
G-shock		3.27
Fila		2.99
Counter-Strike		2.91
Aperol		2.58
Guess		2.42
Calvin Klein		2.41
Vans		2.40
New Balance		2.34
H&M		2.28
Tesco		2.18
The North Face		2.01
Adidas		2.01
shein		1.99
Nike		1.86
Huawei		1.82
Levi's		1.79
Jack Daniels		1.75
Coca-Cola		1.75
L'Oréal Paris		1.72
Audi		1.69
Tommy Hilfiger		1.67
SheInside		1.56
Supreme		1.54
Puma		1.49
Polo Ralph Lauren		1.45
CBS Television Studios		1.39
McDonald's		1.38
Zara		1.30
CBS		1.30
Michael Kors		1.29
Balenciaga		1.28
Sephora		1.27
BMW		1.12
Huda Beauty		1.08
Yves Saint Laurent		1.05
Pepsi		1.03
NYX Cosmetics		1.03
Ray-Ban		1.03
Polaroid		0.97
Maybelline		0.96
Pandora		0.93
Reebok		0.92
OREO		0.88