Soap&Skin

Soap&Skin — pop artist from AT.

Austrian artist Anja Plaschg, known as Soap & Skin, gained critical acclaim and commercial success with her debut album Lovetune for Vacuum in 2009 at the age…

Influence: 57.01% Fanbase: 35.45% Trending: 67.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 22.87% • Very Strong

As of 2025-09-09

157,759

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:35 UTC

Genres

popart popvienna indieaustrian popindie poppopalternativealternativeothersmelancholia

Biography

Austrian artist Anja Plaschg, known as Soap & Skin, gained critical acclaim and commercial success with her debut album Lovetune for Vacuum in 2009 at the age of 18. Born in Gnas, Austria, Plaschg grew up on a pig farm and began writing music as a teenager before studying at the Academy of Fine Arts in Vienna. Following her debut EP in 2008, Lovetune for Vacuum featured hit singles and reached the Top Five album charts in Austria, also gaining international recognition in France and Belgium. After a period of creative exploration, she returned to the music scene in 2018 with her third album From Gas to Solid/You Are My Friend following a brief hiatus to focus on personal endeavors.

Top Brand Affinities

Report Date: 2025-09-09

Soap&Skin draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, GERMANY, BRAZIL. The skew is male-leaning (52%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 2,450,000 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to MOOG, Hasselblad, Ableton makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Soap&Skin score 9.62% — Very Strong bucket.

Brand: MOOGBrand: HasselbladBrand: Ableton

Followers:157,759

Engagements:15,180

Rate:9.6%

Posts:150

Avg Likes:15,288

Avg Comments:135

Avg Views:2,484,890

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 157,759 · Engagements 15,180 · Rate 9.6% Posts 150 · Views 2,484,890 · Avg Likes 15,288 · Avg Comments 135 · Avg Views 2,484,890	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 38% 35-44: 11% 45-64: 5%	Largest: 18-24 (42%); next: 25-34 (38%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (11%) GERMANY (8%) BRAZIL (7%) FRANCE (7%) AUSTRIA (7%)	Top regions: UNITED STATES (11%), GERMANY (8%), BRAZIL (7%)
Platform Engagement	Instagram: 1,956 avg likes/post · Tiktok: 2,450,000 avg views/post · Youtube: 34,890 avg views/post	Best reach: Tiktok 2,450,000 avg views; best engagement: Tiktok 12,200 avg likes

Top Brand Affinities

MOOG

Score: 22.87

Hasselblad

Score: 14.78

Ableton

Score: 13.63

Augustiner Helles

Score: 12.77

Tate Modern

Score: 12.23

Zimmermann

Score: 10.16

Hummel

Score: 9.47

Kodak

Score: 8.02

Bim

Score: 7.78

Heinz

Score: 7.73

Leica

Score: 7.17

Polaroid

Score: 5.78

Brand	Category	Score
MOOG		22.87
Hasselblad		14.78
Ableton		13.63
Augustiner Helles		12.77
Tate Modern		12.23
Zimmermann		10.16
Hummel		9.47
Kodak		8.02
Bim		7.78
Heinz		7.73
Leica		7.17
Polaroid		5.78
Vivienne Westwood		5.24
Lufthansa		4.96
Fujifilm		4.45
Dr. Martens		4.10
Spotify Music		3.95
Olympus		3.77
Campari		3.63
SoundCloud		3.59
Columbia Pictures		3.35
Faber-Castell		3.14
Aperol		2.98
Warner Bros		2.95
Busch		2.93
Matrix		2.80
Tinder		2.75
A Game of Tones		2.46
Lollapalooza		2.42
MTV		2.38
Yves Saint Laurent		2.22
Fiat		2.14
Pantone Inc		2.10
IKEA		2.00
Vogue		1.99
Prada		1.96
AMC		1.94
Beats Electronics		1.84
Versace		1.77
Fendi		1.77
Paramount Pictures		1.75
Showtime		1.74
Balenciaga		1.73
Lush		1.73
Lego		1.61
HBO		1.54
Hermès		1.52
BBC		1.48
Travelgram		1.47
Nikon		1.44

Official Profiles

Artist: Soap&Skin

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2026-03-14 02:30 UTC	Soap&Skin	Großer Saal, Festspielhaus St. Pölten	St. Pölten, Austria	songkick.com
2026-03-22 02:00 UTC	Soap&Skin	Helmut List Halle	Graz, Austria	bringticket.com