So!YoON!

So!YoON! — rock artist from KR.

Singer-songwriter So!YoON! began her music career by founding the band SE SO NEON at eighteen, which quickly rose to fame in the Korean music scene, winning…

Influence: 56.10% Fanbase: 38.06% Trending: 65.12% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 35.44% • Very Strong

As of 2025-09-09

382,558

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:03:12 UTC

Genres

rockkorean indie rockasiank-indie

Biography

Singer-songwriter So!YoON! began her music career by founding the band SE SO NEON at eighteen, which quickly rose to fame in the Korean music scene, winning awards and expanding internationally. After achieving success with the band, So!YoON! transitioned to a solo career, releasing her debut album in a new contemporary R&B style. Her solo work has garnered international attention, leading to collaborations with artists and producers, as well as partnerships with major brands like adidas and LEVI’S.

So!YoON! has established herself as a unique and influential figure in the music industry, breaking boundaries with her distinct sound and style. Her solo career has seen her perform at prestigious events like SXSW and receive recognition worldwide, solidifying her status as an icon in the music world.

Top Brand Affinities

Report Date: 2025-09-09

So!YoON! converts attention from 18-24 & 25-34 audiences across SOUTH KOREA, UNITED STATES, BRAZIL. Audience shape is heavily female (68%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 2,131 avg views per post, with supportive conversation on Instagram. Shared audience with GENTLE MONSTER, Maison Kitsuné, Maison Margiela underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist So!YoON! score 2.00% — Moderate bucket.

Brand: GENTLE MONSTERBrand: Maison KitsunéBrand: Maison Margiela

Followers:382,558

Engagements:7,635

Rate:2.0%

Posts:166

Avg Likes:7,635

Avg Comments:40

Avg Views:2,131

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 382,558 · Engagements 7,635 · Rate 2.0% Posts 166 · Views 2,131 · Avg Likes 7,635 · Avg Comments 40 · Avg Views 2,131	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 27% 13-17: 10% 35-44: 4%	Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	SOUTH KOREA (50%) UNITED STATES (12%) BRAZIL (4%) INDONESIA (3%) CHINA (3%)	Top regions: SOUTH KOREA (50%), UNITED STATES (12%), BRAZIL (4%)
Platform Engagement	Instagram: 7,614 avg likes/post · Youtube: 2,131 avg views/post	Best reach: Youtube 2,131 avg views; best engagement: Instagram 7,614 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 35.44

Maison Kitsuné

Score: 26.68

Maison Margiela

Score: 15.41

Summit Entertainment

Score: 12.42

Acne Studios

Score: 11.81

Vivienne Westwood

Score: 9.71

Stüssy

Score: 9.01

Shake Shack

Score: 5.88

Loewe

Score: 5.61

Carhartt

Score: 5.60

Kodak

Score: 5.32

Leica

Score: 5.09

Brand	Category	Score
GENTLE MONSTER		35.44
Maison Kitsuné		26.68
Maison Margiela		15.41
Summit Entertainment		12.42
Acne Studios		11.81
Vivienne Westwood		9.71
Stüssy		9.01
Shake Shack		5.88
Loewe		5.61
Carhartt		5.60
Kodak		5.32
Leica		5.09
Hyundai		4.72
Fujifilm		4.51
Lollapalooza		3.84
Prismacolor		3.45
Dr. Martens		3.45
SoundCloud		3.44
UNIQLO		3.13
Supreme		3.07
Fila		2.96
New Balance		2.65
Polo Ralph Lauren		2.38
IKEA		2.34
Lush		2.33
Snoopy And The Peanuts Gang		2.25
Converse		2.12
Vans		2.06
Yves Saint Laurent		1.96
Balenciaga		1.94
The North Face		1.86
Airbnb		1.73
Burberry		1.72
Chrysler		1.71
Pixar		1.65
Coachella		1.61
KFC		1.58
Nike		1.46
Lego		1.38
Louis Vuitton		1.38
Forever 21		1.37
Hermès		1.36
Universal		1.34
Gucci		1.30
CBS Television Studios		1.28
Costco		1.26
BBC		1.25
Coca-Cola		1.24
Pepsi		1.23
Prada		1.19