Snow Tha Product

Snow Tha Product — hip-hop & rap artist from US.

Snow tha Product, the bilingual rapper and singer, effortlessly navigates between tough rhymes and catchy hooks, with a preference for the former. Her stage…

Influence: 69.26% Fanbase: 53.64% Trending: 77.07% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Crown Royal • 12.95% • Very Strong

As of 2025-09-09

8,797,741

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 18:15:42 UTC

Genres

hip-hop & raphip-hop/raprap latinarapcontemporary hip hophip hopelectronictrap queen

Biography

Snow tha Product, the bilingual rapper and singer, effortlessly navigates between tough rhymes and catchy hooks, with a preference for the former. Her stage name, inspired by Snow White, serves as a boundary between her personal and musical identities. Originally from San Jose and raised in San Diego, she transitioned from underground to mainstream with high-profile collaborations on her mixtapes before signing with Atlantic in 2013. Her major-label singles like "Play" and "Hola" showcased a blend of pop and club-ready tracks, leading to the release of her EP Half Way There..., Pt. 1 in 2016. Snow continued to gain traction with hits like "Waste of Time" and "Help a Bitch Out," demonstrating a versatile and pop-friendly style while maintaining her signature edge.

Top Brand Affinities

Report Date: 2025-09-09

Snow Tha Product is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, MEXICO, SPAIN. The audience is male-leaning (53%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (268,450 avg views per post); Instagram builds the community layer. Affinity data highlights Crown Royal, Denny's, Akai, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Snow Tha Product score 0.68% — Low bucket.

Brand: Crown RoyalBrand: Denny'sBrand: Akai

Followers:8,797,741

Engagements:60,219

Rate:0.7%

Posts:2,748

Avg Likes:57,658

Avg Comments:1,297

Avg Views:291,155

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,797,741 · Engagements 60,219 · Rate 0.7% Posts 2,748 · Views 291,155 · Avg Likes 57,658 · Avg Comments 1,297 · Avg Views 291,155	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 34% 35-44: 7% 13-17: 5%	Largest: 18-24 (53%); next: 25-34 (34%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (44%) MEXICO (9%) SPAIN (5%) ARGENTINA (4%) COLOMBIA (3%)	Top regions: UNITED STATES (44%), MEXICO (9%), SPAIN (5%)
Platform Engagement	Instagram: 28,786 avg likes/post · Tiktok: 268,450 avg views/post · Youtube: 22,705 avg views/post	Best reach: Tiktok 268,450 avg views; best engagement: Instagram 28,786 avg likes

Top Brand Affinities

Crown Royal

Score: 12.95

Denny's

Score: 11.42

Akai

Score: 10.81

Pro Tools

Score: 9.00

Milani Cosmetics

Score: 7.15

Hot Topic

Score: 6.37

MamaBear

Score: 6.11

Hennessy

Score: 5.84

Mortal Kombat

Score: 5.20

SoundCloud

Score: 4.63

Los Angeles Lakers

Score: 4.61

Beats Electronics

Score: 4.58

Brand	Category	Score
Crown Royal		12.95
Denny's		11.42
Akai		10.81
Pro Tools		9.00
Milani Cosmetics		7.15
Hot Topic		6.37
MamaBear		6.11
Hennessy		5.84
Mortal Kombat		5.20
SoundCloud		4.63
Los Angeles Lakers		4.61
Beats Electronics		4.58
Acura		4.47
iHeartRadio Music Awards		4.46
Bud Light		4.34
Taco Bell		4.18
FashionNova		4.17
Cafecito		3.80
Cadillac		3.76
NFL		3.76
GMC		3.32
ESPN		3.28
Walmart		3.24
Anastasia Beverly Hills		3.23
MTV		3.19
Fenty beauty		3.12
Dodge		3.11
NARS Cosmetics		2.91
AMC		2.82
Spotify Music		2.76
Sneakerhead		2.70
Too Faced Cosmetics		2.65
Call of Duty		2.64
Tarte Cosmetics		2.61
Chevrolet		2.54
Universal		2.53
Kylie Cosmetics		2.53
Babybump		2.49
NBA		2.46
Nickelodeon		2.44
UFC		2.30
shein		2.29
Vans		2.27
NYX Cosmetics		2.20
Coachella		2.18
Chipotle Mexican Grill		2.16
WWE		2.16
Bershka		2.13
Xbox		2.13
Hollister Co		2.09