Snow Patrol Brand Affinity ranks highest Marks & Spencer at 11.78% . Very Strong. Score DMDB 70.68% | Fanbase 70.02%

Snow Patrol — pop artist from GB.

Snow Patrol, a Northern Irish alt-rock band, gained mainstream success with their major-label debut Final Straw in 2003. They followed up with multi-platinum…

Snow Patrol

Superstar

Country: GB | Artist ID: 11e81bc8-9c62-bb2c-a97d-a0369fe50396

Find Artist

Genres

popneo mellowrockmodern rockpermanent waverockpop rockirish rockalternative rockalternativealternativeindie rock

Influential: 70.68% Fanbase: 70.02% Trending: 71.02%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Marks & Spencer • 11.78% • Very Strong

As of 2025-09-10

316,580

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 70.68% | Fanbase 70.02% | Trending 71.02% | CAREER STAGE: SUPERSTAR

Biography

Snow Patrol, a Northern Irish alt-rock band, gained mainstream success with their major-label debut Final Straw in 2003. They followed up with multi-platinum albums Eyes Open in 2006, A Hundred Million Suns in 2008, and Fallen Empires in 2011. After a six-year break, the band returned with the UK Top Ten album Wildness in 2018.

The current lineup of Snow Patrol consists of Nathan Connolly, Gary Lightbody, and Johnny McDaid. They are set to release their new album, The Forest is the Path, on September 13th, 2024, marking their return to the music scene after a period of writing and recording.

Report Date: 2025-09-10

Snow Patrol is a clear fit for 25-34 & 35-44 audiences with strength across UNITED KINGDOM, UNITED STATES, BRAZIL. The audience is heavily female (67%), so messaging can confidently lean into identity, fashion, and status. Instagram remains the best top-of-funnel driver (5,219 avg likes per post); Instagram builds the community layer. Affinity data highlights Marks & Spencer, Easyjet, Tate Modern, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Snow Patrol score 1.65% — Moderate bucket.

Brand: Marks & SpencerBrand: EasyjetBrand: Tate Modern

Followers:316,580

Engagements:5,219

Rate:1.6%

Posts:136

Avg Likes:5,219

Avg Comments:96

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 316,580 · Engagements 5,219 · Rate 1.6% Posts 136 · Views 0 · Avg Likes 5,219 · Avg Comments 96 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 35-44: 27% 18-24: 17% 45-64: 15%	Largest: 25-34 (40%); next: 35-44 (27%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED KINGDOM (38%) UNITED STATES (19%) BRAZIL (7%) IRELAND (5%) NIGERIA (3%)	Top regions: UNITED KINGDOM (38%), UNITED STATES (19%), BRAZIL (7%)
Platform Engagement	Instagram: 5,219 avg likes/post · Tiktok: 0 avg views/post	best engagement: Instagram 5,219 avg likes

Top Brand Affinities

Marks & Spencer

Score: 11.78

Easyjet

Score: 8.79

Tate Modern

Score: 7.19

Lollapalooza

Score: 6.69

River Island

Score: 6.63

Guinness

Score: 6.42

Efteling

Score: 6.42

Carlsberg

Score: 5.64

Ryanair

Score: 5.42

Jameson

Score: 5.29

Nespresso

Score: 4.72

Columbia Pictures

Score: 4.52

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Top Brand Affinities

Brand	Category	Score
Marks & Spencer		11.78
Easyjet		8.79
Tate Modern		7.19
Lollapalooza		6.69
River Island		6.63
Guinness		6.42
Efteling		6.42
Carlsberg		5.64
Ryanair		5.42
Jameson		5.29
Nespresso		4.72
Columbia Pictures		4.52
Movistar		4.45
BBC		4.41
ABC		4.27
Tesco		3.67
Harrods		3.49
Summit Entertainment		3.42
Cadbury		3.39
Baileys		3.28
ASOS		3.23
Topshop		3.23
Primark		3.13
NBC		3.02
HBO		2.94
MTV		2.93
Dr. Martens		2.87
Lego		2.77
Lush		2.55
Spotify Music		2.44
LEGOLAND		2.40
Showtime		2.33
Star Wars		2.27
Sunnies Studios		2.11
AMC		2.09
Budweiser		2.09
Heineken		2.04
Paramount Pictures		1.99
Geocaching		1.92
Tomorrowland		1.89
Polaroid		1.86
Tinder		1.85
Aperol		1.84
Pixar		1.82
Coachella		1.78
Fiat		1.78
McLaren		1.74
Pizza Lover		1.72
Bellagio		1.69
Marvel Entertainment		1.68