Snow Man

Snow Man

Country: JP | Gender: male

Influence: 62.85% Fanbase: 51.48% Trending: 68.54% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

5,719,999

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-29 12:44:04 UTC

Genres

popj-popj-pop boy groupasian pop

Biography

Debuting in January 2020 with "D.D. / Imitation Rain," Snow Man is a 9-member Japanese idol group that quickly saw success with a million sales in its first week. The group is set to hold their inaugural stadium concerts, "Snow Man 1st Stadium Live Snow World," in April 2025 at the National Stadium and in June at Nissan Stadium.

Snow Man Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Snow Man engages 18-24 & 25-34 audiences with repeatable results in JAPAN, INDONESIA, UNITED STATES. The fan base skews heavily female (65%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (1,100,000 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around leading lifestyle names, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Snow Man score 3.89%Very Strong bucket.
Followers:5,719,999
Engagements:222,276
Rate:3.9%
Posts:1,296
Views:2,107,061
Avg Likes:202,297
Avg Comments:2,651
Avg Views:2,107,061

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 5,719,999 · Engagements 222,276 · Rate 3.9%
Posts 1,296 · Views 2,107,061 · Avg Likes 202,297 · Avg Comments 2,651 · Avg Views 2,107,061
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 60%
25-34: 25%
13-17: 11%
35-44: 4%
Largest: 18-24 (60%); next: 25-34 (25%)
Gender Split Female: 65%
Male: 35%
Non-binary/Other: 0%
Skews female (65%)
Top Countries JAPAN (63%)
INDONESIA (5%)
UNITED STATES (5%)
TAIWAN (4%)
THAILAND (4%)
Top regions: JAPAN (63%), INDONESIA (5%), UNITED STATES (5%)
Platform Engagement Tiktok: 1,100,000 avg views/post · Youtube: 1,007,061 avg views/post Best reach: Tiktok 1,100,000 avg views; best engagement: Tiktok 131,850 avg likes

Top Brand Affinities

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Brand Category Score
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Official Profiles

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Artist: Snow Man

Date Range: 2025-12-29 → 2025-12-29
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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Trending Artist