Snoop Dogg Brand Affinity ranks highest Akai at 12.61% . Very Strong. Score DMDB 81.90% | Fanbase 82.79%

Snoop Dogg — r&b, funk & soul artist from US.

Calvin Broadus, known professionally as Snoop Dogg, rose to fame in the early '90s G-funk era, gaining popularity with his debut album Doggystyle in 1993.…

Snoop Dogg

Superstar

Country: US | Gender: male | Artist ID: 11e81bc2-1456-6ac2-9942-a0369fe50396

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Genres

r&b, funk & soulg funkhip-hop & raphip hoppop raprapwest coast rapgangster raphip-hop/rapcontemporary hip hop

Influential: 81.90% Fanbase: 82.79% Trending: 81.46%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 12.61% • Very Strong

As of 2025-09-10

128,922,272

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 81.90% | Fanbase 82.79% | Trending 81.46% | CAREER STAGE: SUPERSTAR

Biography

Calvin Broadus, known professionally as Snoop Dogg, rose to fame in the early '90s G-funk era, gaining popularity with his debut album Doggystyle in 1993. Despite legal troubles in his youth, Snoop's collaboration with Dr. Dre on hits like "Deep Cover" and "Nuthin' But a 'G' Thang" solidified his status as a rap star. Over the years, Snoop diversified his career into television, film, coaching, and wrestling, while exploring various musical genres beyond hip-hop.

Snoop's musical journey has seen him release numerous successful albums and singles, including hits like "Drop It Like It's Hot" and "Beautiful." He has ventured into reggae, house, and gospel music, showcasing his versatility as an artist. In recent years, Snoop has taken on roles such as executive creative consultant for Def Jam and returned to his roots with projects like The Algorithm and BODR, marking a significant milestone in his enduring career.

Report Date: 2025-09-10

Snoop Dogg reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic tilt is heavily male (79%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 451,450 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to Akai, New Era, Champion suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Snoop Dogg score 0.05% — Low bucket.

Brand: AkaiBrand: New EraBrand: Champion

Followers:128,922,272

Engagements:65,412

Rate:0.1%

Posts:69,049

Avg Likes:59,717

Avg Comments:1,310

Avg Views:570,553

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 128,922,272 · Engagements 65,412 · Rate 0.1% Posts 69,049 · Views 570,553 · Avg Likes 59,717 · Avg Comments 1,310 · Avg Views 570,553	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 34% 35-44: 9% 13-17: 5%	Largest: 18-24 (49%); next: 25-34 (34%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (28%) BRAZIL (9%) UNITED KINGDOM (4%) INDIA (3%) FRANCE (3%)	Top regions: UNITED STATES (28%), BRAZIL (9%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 22,734 avg likes/post · Tiktok: 451,450 avg views/post · Youtube: 119,103 avg views/post	Best reach: Tiktok 451,450 avg views; best engagement: Tiktok 34,000 avg likes

Top Brand Affinities

Akai

Score: 12.61

New Era

Score: 11.29

Champion

Score: 6.00

iHeartRadio Music Awards

Score: 4.68

ESPN

Score: 4.18

Hennessy

Score: 3.93

SoundCloud

Score: 3.37

MTV

Score: 3.28

Monster Beverage

Score: 3.17

Los Angeles Lakers

Score: 3.07

NBC

Score: 3.06

Kodak

Score: 2.98

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Top Brand Affinities

Brand	Category	Score
Akai		12.61
New Era		11.29
Champion		6.00
iHeartRadio Music Awards		4.68
ESPN		4.18
Hennessy		3.93
SoundCloud		3.37
MTV		3.28
Monster Beverage		3.17
Los Angeles Lakers		3.07
NBC		3.06
Kodak		2.98
NFL		2.64
Beats Electronics		2.52
Paramount Pictures		2.47
NBA		2.45
Sneakerhead		2.36
FashionNova		2.24
Supreme		2.15
Bellagio		2.15
Jack Daniels		2.13
Fendi		2.08
Timberland		2.02
Ubisoft		1.92
Bugatti		1.85
Walmart		1.85
Chrysler		1.83
UFC		1.75
Spotify Music		1.75
Dodge		1.70
Cadillac		1.69
Grand Theft Auto		1.69
Versace		1.60
Bentley		1.57
WWE		1.56
Chevrolet		1.47
Maserati		1.44
Gucci		1.39
Louis Vuitton		1.39
Coachella		1.39
Warner Bros		1.38
Vans		1.38
Universal		1.37
McLaren		1.35
HBO		1.33
Balenciaga		1.33
Ferrari		1.33
Lexus		1.32
Tesla Motors		1.31
Mazda		1.28