Snoh Aalegra Brand Affinity ranks highest Shea Moisture at 16.14% . Very Strong. Score DMDB 65.99% | Fanbase 54.97%

Snoh Aalegra — pop artist from SE.

Snoh Aalegra, an Iranian-Swedish singer and songwriter, has garnered attention for her soulful sound reminiscent of music legends like Stevie Wonder and…

Snoh Aalegra

Recognizable

Country: SE | Gender: female | Artist ID: 11e81bc2-aea7-feec-b326-a0369fe50396

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Genres

poppopr&b, funk & soulr&bindie soulalternative r&bchill r&bindie r&br&b/soulscandinavian r&bswedish soulcontemporary r&bsoul

Influential: 65.99% Fanbase: 54.97% Trending: 71.50%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 16.14% • Very Strong

As of 2025-09-10

2,036,784

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.99% | Fanbase 54.97% | Trending 71.50% | CAREER STAGE: MAINSTREAM

Biography

Snoh Aalegra, an Iranian-Swedish singer and songwriter, has garnered attention for her soulful sound reminiscent of music legends like Stevie Wonder and Whitney Houston. Her music reflects her personal experiences and challenges, drawing from a deep sense of outsiderdom. A multiple GRAMMY Nominee, she has collaborated with industry heavyweights such as Prince and No I.D., as well as artists like Drake and Common.

Her album ‘-Ugh, those feels again’ propelled Snoh Aalegra to stardom, debuting as the #1 R&B album on iTunes. The album, praised by critics from NPR to Vogue, explores themes of self-love, independence, and growth, reflecting the emotional depth of her music and personal journey.

Report Date: 2025-09-10

Snoh Aalegra is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, SOUTH AFRICA, UNITED KINGDOM. The audience is heavily female (62%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (262,650 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to Shea Moisture, REVOLVE, Nasty Gal points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Snoh Aalegra score 0.45% — Low bucket.

Brand: Shea MoistureBrand: REVOLVEBrand: Nasty Gal

Followers:2,036,784

Engagements:9,190

Rate:0.5%

Posts:74

Avg Likes:8,574

Avg Comments:246

Avg Views:405,429

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,036,784 · Engagements 9,190 · Rate 0.5% Posts 74 · Views 405,429 · Avg Likes 8,574 · Avg Comments 246 · Avg Views 405,429	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 40% 35-44: 10% 13-17: 6%	Largest: 18-24 (41%); next: 25-34 (40%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	UNITED STATES (58%) SOUTH AFRICA (6%) UNITED KINGDOM (5%) BRAZIL (3%) CANADA (3%)	Top regions: UNITED STATES (58%), SOUTH AFRICA (6%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 262,650 avg views/post · Youtube: 142,779 avg views/post	Best reach: Tiktok 262,650 avg views; best engagement: Tiktok 5,404 avg likes

Top Brand Affinities

Shea Moisture

Score: 16.14

REVOLVE

Score: 15.07

Nasty Gal

Score: 12.40

Amazon Music

Score: 11.01

Fenty beauty

Score: 10.49

Alexander Wang

Score: 10.40

MISSGUIDED

Score: 9.39

ASOS

Score: 8.62

Woolworths

Score: 8.54

Steve Madden

Score: 8.34

Acne Studios

Score: 8.06

Glossier

Score: 7.43

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Top Brand Affinities

Brand	Category	Score
Shea Moisture		16.14
REVOLVE		15.07
Nasty Gal		12.40
Amazon Music		11.01
Fenty beauty		10.49
Alexander Wang		10.40
MISSGUIDED		9.39
ASOS		8.62
Woolworths		8.54
Steve Madden		8.34
Acne Studios		8.06
Glossier		7.43
JACQUEMUS		7.32
boohoo		7.28
NORDSTROM		7.14
FashionNova		6.97
Maison Margiela		6.89
Urban Outfitters		6.79
Champion		6.50
Coach		6.47
Loewe		6.31
Selfridges		6.27
Coachella		6.10
Target		5.75
Alexander McQueen		5.65
iHeartRadio Music Awards		5.58
Hennessy		5.48
Vivienne Westwood		5.45
Free People		5.43
Kodak		5.32
Anthropologie		5.06
NARS Cosmetics		4.99
Forever 21		4.99
SoundCloud		4.93
American Airlines		4.87
shein		4.68
UGG		4.61
ESPN		4.50
Los Angeles Lakers		4.20
Beats Electronics		4.16
Miu Miu		4.14
Timberland		4.12
Spotify Music		4.11
Stüssy		4.11
TOM FORD		3.99
Topshop		3.96
Carhartt		3.83
SheInside		3.81
H&M		3.77
NBC		3.64