Snelle

Snelle — pop artist from NL.

In 2019, Snelle, born Lars Bos, gained national recognition with his hit "Reünie." His album "Vierentwintig," released on his 24th birthday, went Gold within…

Influence: 51.04% Fanbase: 38.59% Trending: 57.26% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Efteling • 110.74% • Very Strong

As of 2025-09-09

837,648

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:05:32 UTC

Genres

poppopdutch pophip-hop & raphip-hop/rapdutch hip hophip hop

Biography

In 2019, Snelle, born Lars Bos, gained national recognition with his hit "Reünie." His album "Vierentwintig," released on his 24th birthday, went Gold within 24 hours. Continuing his success in 2020, Snelle raised awareness about the dangers of using a phone while cycling with the song "Smoorverliefd" and followed up with the chart-topper "17 Miljoen Mensen" featuring Davina Michelle. Named Spotify's most-streamed artist in the Netherlands in 2020, Snelle's achievements continued in 2021 with a Top 40 Award and an Edison nomination in the Pop category. His album "Lars" debuted at #1 on various charts, and his collaboration with Maan, "Blijven Slapen," won them both Top 40 and Edison Awards. Snelle's documentary "Zonder Jas Naar Buiten" was released on Netflix. In 2022, he performed three sold-out shows at AFAS Live in Amsterdam and completed his sold-out theater tour "FF Tussen Ons."

Last year, Snelle toured the Netherlands and Belgium with his band Lieve Jongens for the "Tot Nu Toe(r)" tour and held sold-out "Thuis Bij Snelle" concerts at Go Ahead Eagles stadium in Deventer during the summer.

Top Brand Affinities

Report Date: 2025-09-09

Snelle indexes high with fans in the 18-24 range in NETHERLANDS, BELGIUM, UNITED STATES. The skew is heavily male (85%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 112,204 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Efteling, Action, Kruidvat, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Snelle when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Snelle score 1.10% — Moderate bucket.

Brand: EftelingBrand: ActionBrand: Kruidvat

Followers:837,648

Engagements:9,183

Rate:1.1%

Posts:308

Avg Likes:8,907

Avg Comments:219

Avg Views:143,204

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 837,648 · Engagements 9,183 · Rate 1.1% Posts 308 · Views 143,204 · Avg Likes 8,907 · Avg Comments 219 · Avg Views 143,204	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 26% 13-17: 11% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (26%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	NETHERLANDS (76%) BELGIUM (15%) UNITED STATES (5%) GERMANY (2%) FRANCE (2%)	Top regions: NETHERLANDS (76%), BELGIUM (15%), UNITED STATES (5%)
Platform Engagement	Instagram: 5,369 avg likes/post · Tiktok: 31,000 avg views/post · Youtube: 112,204 avg views/post	Best reach: Youtube 112,204 avg views; best engagement: Instagram 5,369 avg likes

Top Brand Affinities

Efteling

Score: 110.74

Action

Score: 97.56

Kruidvat

Score: 81.91

Bloomon

Score: 63.23

Albert Heijn

Score: 54.19

Hunkemoller

Score: 51.94

Rabobank

Score: 48.24

Media Markt

Score: 31.15

Amstel

Score: 23.99

Nakd

Score: 17.35

KLM

Score: 15.10

Hema

Score: 14.18

Brand	Category	Score
Efteling		110.74
Action		97.56
Kruidvat		81.91
Bloomon		63.23
Albert Heijn		54.19
Hunkemoller		51.94
Rabobank		48.24
Media Markt		31.15
Amstel		23.99
Nakd		17.35
KLM		15.10
Hema		14.18
Tomorrowland		7.71
Stone Island		7.18
Philips		7.04
Bacardi		6.40
boohoo		5.26
Pull&Bear		5.10
Emporium		4.28
Dr. Martens		4.17
Superdry		4.12
Aperol		3.06
Tommy Hilfiger		2.94
Bershka		2.94
ASOS		2.77
Calvin Klein		2.68
Stradivarius		2.63
Primark		2.49
H&M		2.46
Citroen		2.37
KENZO		2.37
ASICS		2.30
Gymshark		2.23
Beats Electronics		2.18
Spotify Music		2.15
Red Bull		2.12
Hollister Co		1.91
Sneakerhead		1.87
Michael Kors		1.84
Volvo		1.83
Zara		1.82
Lacoste		1.73
Lamborghini		1.71
The North Face		1.70
Polaroid		1.70
SoundCloud		1.68
Heineken		1.62
Audi		1.61
McLaren		1.60
The Olympic Games		1.60