Sneaky Sound System
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
37,038
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 08:00:39 UTC
Genres
Biography
Over the years, Connie's collaborations with artists like Jay-Z, Kanye West, and Snoop Dogg have showcased her talent, while Sneaky Sound System's beloved club night, Sneaky Sundays, remains a staple after nearly 20 years. Recent releases like Can't Help The Way That I Feel and Fire Keeps Burning demonstrate a return to their dancefloor roots, attracting a new generation of fans.
Sneaky Sound System resonates most with 25-34 & 18-24 audiences and shows durable presence in AUSTRALIA, UNITED STATES, UNITED KINGDOM. With a heavily male (71%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (6,965 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Virgin Australia, Qantas, Aussiebum makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 37,038 · Engagements 281 · Rate 0.8% Posts 856 · Views 7,826 · Avg Likes 259 · Avg Comments 18 · Avg Views 7,826 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 28% 35-44: 17% 45-64: 8% |
Largest: 25-34 (44%); next: 18-24 (28%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
AUSTRALIA (48%) UNITED STATES (13%) UNITED KINGDOM (4%) NEW ZEALAND (3%) BRAZIL (3%) |
Top regions: AUSTRALIA (48%), UNITED STATES (13%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 119 avg likes/post · Tiktok: 861 avg views/post · Youtube: 6,965 avg views/post | Best reach: Youtube 6,965 avg views; best engagement: Youtube 128 avg likes |
Top Brand Affinities
Virgin Australia
Qantas
Aussiebum
Bec & Bridge
Myer
Telstra
Vegemite
Mixcloud
Coles
Kmart
Pioneer
Afterpay
| Brand | Category | Score |
|---|---|---|
| Virgin Australia | 113.58 | |
| Qantas | 66.84 | |
| Aussiebum | 62.89 | |
| Bec & Bridge | 61.75 | |
| Myer | 46.65 | |
| Telstra | 39.70 | |
| Vegemite | 33.81 | |
| Mixcloud | 28.61 | |
| Coles | 24.26 | |
| Kmart | 22.31 | |
| Pioneer | 19.35 | |
| Afterpay | 18.18 | |
| Woolworths | 16.57 | |
| Trancefamily | 16.28 | |
| Zimmermann | 15.13 | |
| Ableton | 12.89 | |
| Dom Pérignon | 10.89 | |
| BALMAIN | 10.39 | |
| Holden | 10.39 | |
| Amazon Music | 8.99 | |
| Moët & Chandon | 8.91 | |
| Sunnies Studios | 8.81 | |
| JACQUEMUS | 8.37 | |
| Grey Goose | 8.30 | |
| Aperol | 7.78 | |
| Emporium | 6.12 | |
| Selfridges | 5.85 | |
| Martini | 5.75 | |
| Anantara | 5.73 | |
| Tomorrowland | 5.71 | |
| Coachella | 5.70 | |
| SoundCloud | 5.34 | |
| KARL LAGERFELD | 5.33 | |
| Billabong | 5.30 | |
| Loewe | 5.16 | |
| Four Seasons | 4.91 | |
| Alexander McQueen | 4.81 | |
| TOM FORD | 4.72 | |
| Jimmy Choo | 4.41 | |
| UberEATS | 4.36 | |
| Campari | 4.13 | |
| Uber | 4.11 | |
| iHeartRadio Music Awards | 4.03 | |
| Airbnb | 3.96 | |
| ABC | 3.94 | |
| Miu Miu | 3.82 | |
| Dyson | 3.80 | |
| Summit Entertainment | 3.80 | |
| Hilton | 3.77 | |
| Beats Electronics | 3.59 |
Official Profiles
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LoginArtist: Sneaky Sound System
The map shows every radio station that aired Sneaky Sound System today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-16)
Total: 571,533
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
356,440 | 62.37% |
| [+] |
Last.fm |
215,093 | 37.63% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-07 20:30 UTC | OneRepublic, Zara Larsson, Freya Ridings, Birds of Tokyo, Sneaky Sound System, Eskimo Joe, Look Out | Speers Point Park | City of Lake Macquarie, Australia | |
| 2026-02-14 20:30 UTC | Lookout Festival 2026 | The Drop Festival - Torquay | Torquay, Australia | |
| 2026-02-21 01:00 UTC | Sneaky Sound System, Eskimo Joe, Gyroscope | Vat 2 | Bunbury, Australia |
