Sneaks

Sneaks — pop artist from US.

Sneaks, the project of D.C.-based musician Eva Moolchan, blends ghostly indie pop and hip-hop with witty spoken-word vocals over lo-fi bass and minimal keys.…

Influence: 51.16% Fanbase: 26.23% Trending: 63.63% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

80,800

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-30 18:18:43 UTC

Genres

popdc indieindie poppoprockgarage psychalternativealternativehip-hop & raphip-hop/rapbay area hip hop

Biography

Sneaks, the project of D.C.-based musician Eva Moolchan, blends ghostly indie pop and hip-hop with witty spoken-word vocals over lo-fi bass and minimal keys. Her self-titled cassette debut in 2014 evolved into Gymnastics in 2015, showcasing brief, skeletal tracks. Subsequent releases like It's a Myth, Highway Hypnosis, and Happy Birthday saw Sneaks expand her sound while maintaining her atmospheric aesthetic, exploring a broader range of keyboard sounds and samples.

Born in Maryland, Moolchan's musical journey began with a guitar from her musician father and evolved through high school punk bands. With influences from D.C.'s DIY scene, she launched Sneaks during art school downtime. After releasing her debut with Sister Polygon in 2014, critical acclaim led to a Merge Records deal and expanded releases like It's a Myth and Highway Hypnosis. Happy Birthday continued her sonic exploration in 2019, showcasing her evolving sound and collaborations with producer Carlos Hernandez.

Top Brand Affinities

Report Date: 2025-09-08

Sneaks indexes high with fans in the 25-34 range in UNITED STATES, BRAZIL, CANADA. The skew is heavily male (71%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 1,321 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Sneaks when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sneaks score 0.07% — Low bucket.

Followers:80,800

Engagements:54

Rate:0.1%

Posts:881

Avg Likes:52

Avg Comments:4

Avg Views:1,321

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 80,800 · Engagements 54 · Rate 0.1% Posts 881 · Views 1,321 · Avg Likes 52 · Avg Comments 4 · Avg Views 1,321	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 31% 35-44: 19% 45-64: 9%	Largest: 25-34 (38%); next: 18-24 (31%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (34%) BRAZIL (9%) CANADA (6%) UNITED KINGDOM (5%) FRANCE (4%)	Top regions: UNITED STATES (34%), BRAZIL (9%), CANADA (6%)
Platform Engagement	Youtube: 1,321 avg views/post	Best reach: Youtube 1,321 avg views; best engagement: Youtube 52 avg likes