Snarky Puppy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-12
829,094
Social Media Followers
As of 2025-09-12
00:00:00
Hours Airplay
2025-12-07 20:55:36 UTC
Genres
Biography
Formed in 2004 in Denton, Texas, Snarky Puppy, known for their diverse lineup of musicians, established their fan base through heavy touring and releases like The Only Constant and Tell Your Friends. Notable achievements include the Grammy-winning cover of Brenda Russell's "Something" and the success of their album Family Dinner, Vol. 1. With subsequent releases like Sylva and Culcha Vulcha, the band continued to receive critical acclaim and Grammy recognition, culminating in their 2023 Grammy win for Best Contemporary Instrumental Album with Empire Central, a tribute to their Dallas heritage.
Snarky Puppy reaches 25-34 & 35-44 audiences concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic tilt is heavily male (80%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 2,128 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to Ampeg, MOOG, Akg suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 829,094 · Engagements 9,249 · Rate 1.1% Posts 2,804 · Views 662,047 · Avg Likes 9,091 · Avg Comments 71 · Avg Views 662,047 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 35-44: 22% 18-24: 21% 45-64: 8% |
Largest: 25-34 (46%); next: 35-44 (22%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED STATES (34%) BRAZIL (8%) UNITED KINGDOM (5%) ITALY (4%) ARGENTINA (4%) |
Top regions: UNITED STATES (34%), BRAZIL (8%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 2,128 avg likes/post | best engagement: Instagram 2,128 avg likes |
Top Brand Affinities
Ampeg
MOOG
Akg
Pro Tools
Ableton
Akai
Sennheiser
Amazon Music
Movistar
Beats Electronics
Spotify Music
Atmos
| Brand | Category | Score |
|---|---|---|
| Ampeg | 70.47 | |
| MOOG | 67.63 | |
| Akg | 43.15 | |
| Pro Tools | 34.94 | |
| Ableton | 33.22 | |
| Akai | 29.32 | |
| Sennheiser | 26.18 | |
| Amazon Music | 12.54 | |
| Movistar | 8.82 | |
| Beats Electronics | 7.80 | |
| Spotify Music | 7.54 | |
| Atmos | 7.13 | |
| SoundCloud | 5.81 | |
| Yamaha | 5.75 | |
| NBC | 4.70 | |
| musical.ly | 4.40 | |
| Verizon | 3.70 | |
| Summit Entertainment | 3.30 | |
| Showtime | 2.56 | |
| Lollapalooza | 2.48 | |
| Cafecito | 2.36 | |
| Kodak | 2.28 | |
| Pixar | 2.18 | |
| Fujifilm | 2.00 | |
| Paramount Pictures | 1.97 | |
| BBC | 1.78 | |
| GoPro | 1.78 | |
| Sony | 1.70 | |
| Guinness | 1.69 | |
| Star Wars | 1.68 | |
| Jack Daniels | 1.66 | |
| Adobe | 1.66 | |
| Warner Bros | 1.66 | |
| Nintendo | 1.64 | |
| Polaroid | 1.63 | |
| Coachella | 1.63 | |
| Microsoft | 1.44 | |
| Pepsi | 1.43 | |
| HBO | 1.37 | |
| Lego | 1.36 | |
| New Balance | 1.36 | |
| Airbnb | 1.27 | |
| NBA | 1.26 | |
| Cadillac | 1.24 | |
| Amazon | 1.22 | |
| Apple | 1.20 | |
| Canon | 1.16 | |
| Vans | 1.13 | |
| Ray-Ban | 1.12 | |
| Heineken | 1.11 |
Official Profiles
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LoginArtist: Snarky Puppy
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-13 20:00 UTC | Snarky Puppy, Rickie Lee Jones | GroundUP Family Dinner Weekend & Benefit 2026 | Miami Beach, United States | |
| 2026-04-08 22:00 UTC | Snarky Puppy | The Eastern | Atlanta, United States | |
| 2026-04-10 03:00 UTC | Snarky Puppy | Charleston Music Hall | Charleston, United States | |
| 2026-04-11 03:30 UTC | Snarky Puppy | Carolina Theatre | Durham, United States | |
| 2026-04-11 22:00 UTC | Snarky Puppy, Victor Wooten, Cory Wong, Samantha Fish, The Cosmic Collective, SAM FRIBUSH ORGAN TRIO | The Amp Ballantyne | Charlotte, United States | |
| 2026-04-14 03:00 UTC | Snarky Puppy | Warner Theatre | Washington, United States | |
| 2026-04-16 02:00 UTC | Snarky Puppy | Roadrunner | Boston, United States | |
| 2026-04-17 03:00 UTC | Snarky Puppy | Hackensack Meridian Health Theatre at the Count Basie Center | Red Bank, United States |
