Snakehips

Snakehips

Country: GB | Gender: male

Influence: 64.45% Fanbase: 55.92% Trending: 68.71% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 42.45% • Very Strong

As of 2025-09-08

470,127

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 21:40:04 UTC

Genres

popdance poppopindie poptimismelectronictropical houseelectropopedmpop danceelectronicdance

Biography

Snakehips, the renowned UK production and DJ duo comprised of Oliver Lee and James Carter, have amassed over 2 billion streams throughout their career, captivating audiences worldwide with their evolving sound. Their debut full-length studio album, "never worry," released in May 2023 and followed by a deluxe version, features a diverse lineup of guest artists such as Muni Long, Daya, Earthgang, and more, showcasing Snakehips' genre-blending prowess. Widely recognized for their breakthrough hit "All My Friends" in 2015, which achieved platinum status in multiple countries and garnered 750 million global plays, Snakehips have collaborated with a range of influential musicians including Aminé, H.E.R., and Anderson .Paak, continually pushing boundaries in their music.

From the infectious tracks "Don't Leave" and "Either Way" to the acclaimed EP "Forever (Pt. II)," Snakehips consistently delivers a blend of high-energy club anthems and heartfelt ballads, demonstrating their versatility and innovative approach to genre fusion. With a discography featuring collaborations with artists like Chance The Rapper, ZAYN, and Anne-Marie, Snakehips' ability to create musical escapism through their unique sound sets them apart as trailblazers in the industry, captivating fans with each new release.

Snakehips Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Snakehips speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, UNITED KINGDOM. Composition is heavily female (55%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (882 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near iHeartRaves, Ableton, Mixcloud, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Snakehips score 0.06%Low bucket.
Brand: iHeartRavesBrand: AbletonBrand: Mixcloud
Followers:470,127
Engagements:285
Rate:0.1%
Posts:796
Views:1,631
Avg Likes:279
Avg Comments:30
Avg Views:1,631

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 470,127 · Engagements 285 · Rate 0.1%
Posts 796 · Views 1,631 · Avg Likes 279 · Avg Comments 30 · Avg Views 1,631
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 61%
25-34: 26%
13-17: 9%
35-44: 3%
Largest: 18-24 (61%); next: 25-34 (26%)
Gender Split Female: 55%
Male: 45%
Non-binary/Other: 0%
Skews female (55%)
Top Countries UNITED STATES (17%)
BRAZIL (8%)
UNITED KINGDOM (8%)
INDIA (5%)
INDONESIA (5%)
Top regions: UNITED STATES (17%), BRAZIL (8%), UNITED KINGDOM (8%)
Platform Engagement Instagram: 210 avg likes/post · Tiktok: 882 avg views/post · Youtube: 749 avg views/post Best reach: Tiktok 882 avg views; best engagement: Instagram 210 avg likes

Top Brand Affinities

iHeartRaves
Score: 42.45
Ableton
Score: 25.98
Mixcloud
Score: 25.69
Live Nation
Score: 20.32
Coachella
Score: 18.48
Akai
Score: 16.30
Pioneer
Score: 15.85
Trancefamily
Score: 12.53
REVOLVE
Score: 12.18
SoundCloud
Score: 10.87
Pro Tools
Score: 10.50
Amazon Music
Score: 9.44
Brand Category Score
iHeartRaves 42.45
Ableton 25.98
Mixcloud 25.69
Live Nation 20.32
Coachella 18.48
Akai 16.30
Pioneer 15.85
Trancefamily 12.53
REVOLVE 12.18
SoundCloud 10.87
Pro Tools 10.50
Amazon Music 9.44
Lollapalooza 7.79
Tomorrowland 7.40
Beats Electronics 6.93
Free People 6.21
Urban Outfitters 5.64
Spotify Music 5.43
Stüssy 5.30
Coors 4.66
Steve Madden 4.64
MTV 4.59
iHeartRadio Music Awards 4.58
Margaritaville 4.19
ESPN 4.05
ASOS 3.98
NORDSTROM 3.88
Hennessy 3.57
American Eagle 3.53
Monster Beverage 3.49
Summit Entertainment 3.32
Los Angeles Lakers 3.22
Emporium 3.16
Showtime 3.11
Tinder 3.10
Supreme 2.99
Fenty beauty 2.96
Kodak 2.95
Sunnies Studios 2.89
Paramount Pictures 2.76
A Game of Tones 2.76
Dr. Martens 2.69
The North Face 2.64
NBC 2.61
Versace 2.60
Airbnb 2.59
Polaroid 2.56
Forever 21 2.56
NHL 2.51
Red Bull 2.41

Official Profiles

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Artist: Snakehips

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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