Smoove & Turrell
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
16,883
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:04:46 UTC
Genres
Biography
Lead vocalist John Turrell champions a message of unity and positivity, set against Smoove's expertly crafted productions and the band's tight-knit musical chemistry. Red Ellen stands as a testament to their dedication to creating impactful music that resonates with listeners, promoting a message of love triumphing over adversity and injustice.
Smoove & Turrell maintains consistent pull among 25-34 & 35-44 audiences across UNITED KINGDOM, UNITED STATES, FRANCE. The audience leans heavily male (83%), so brand cues around style and status perform well. The clearest reach is on Youtube with 856 avg views per post; Instagram functions as the community touchpoint. Affinity with Mixcloud, Aquascutum, Fred Perry makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 16,883 · Engagements 132 · Rate 0.8% Posts 2,097 · Views 856 · Avg Likes 128 · Avg Comments 4 · Avg Views 856 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 35-44: 28% 45-64: 18% 18-24: 16% |
Largest: 25-34 (36%); next: 35-44 (28%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
UNITED KINGDOM (39%) UNITED STATES (20%) FRANCE (8%) BRAZIL (6%) GERMANY (3%) |
Top regions: UNITED KINGDOM (39%), UNITED STATES (20%), FRANCE (8%) |
| Platform Engagement | Instagram: 92 avg likes/post · Youtube: 856 avg views/post | Best reach: Youtube 856 avg views; best engagement: Instagram 92 avg likes |
Top Brand Affinities
Mixcloud
Aquascutum
Fred Perry
Barbour
Stone Island
Pioneer
MOOG
Carling
Fjallraven
ITV
Morrisons
Clarks
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 128.73 | |
| Aquascutum | 125.21 | |
| Fred Perry | 40.89 | |
| Barbour | 38.57 | |
| Stone Island | 29.95 | |
| Pioneer | 26.78 | |
| MOOG | 26.38 | |
| Carling | 24.41 | |
| Fjallraven | 23.86 | |
| ITV | 22.98 | |
| Morrisons | 20.87 | |
| Clarks | 16.57 | |
| Sky Sports | 16.12 | |
| Paul Smith | 14.86 | |
| Sennheiser | 14.78 | |
| Diadora | 14.27 | |
| Ableton | 14.05 | |
| Marks & Spencer | 13.57 | |
| Akai | 13.40 | |
| Peroni | 13.00 | |
| Waitrose | 12.83 | |
| Deliveroo | 12.47 | |
| ASDA | 12.46 | |
| Tate Modern | 11.68 | |
| Tanqueray | 11.60 | |
| Sainsbury's | 10.33 | |
| Carlsberg | 10.08 | |
| Vauxhall | 9.80 | |
| Beck`s | 9.39 | |
| Jim Beam | 9.37 | |
| BBC | 9.31 | |
| ALDI | 9.21 | |
| Ellesse | 9.06 | |
| Next | 8.99 | |
| Beats Electronics | 8.94 | |
| Guinness | 8.84 | |
| Vivienne Westwood | 8.63 | |
| Amazon Music | 8.28 | |
| Pro Tools | 7.68 | |
| Tesco | 7.44 | |
| Pilsner Urquell | 6.80 | |
| SoundCloud | 6.53 | |
| Spotify Music | 5.98 | |
| Emporium | 5.47 | |
| Columbia Pictures | 5.24 | |
| Sega | 4.72 | |
| Cadbury | 4.71 | |
| Lush | 4.71 | |
| Dr. Martens | 4.70 | |
| Carhartt | 4.60 |
Official Profiles
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LoginArtist: Smoove & Turrell
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 08:00 UTC | Smoove & Turrell | Glasshouse International Centre for Music | Gateshead, United Kingdom | |
| 2025-12-13 04:00 UTC | Smoove & Turrell, Smoove & Turrel | The Glasshouse | Gateshead, United Kingdom | |
| 2025-12-13 08:00 UTC | Smoove & Turrell | Bootleg Social | Blackpool, United Kingdom | |
| 2025-12-14 03:00 UTC | Smoove & Turrell | Bootleg Social | Blackpool, United Kingdom | |
| 2025-12-31 08:00 UTC | Smoove & Turrell | Fire Station | Sunderland, United Kingdom |
