Smooky MarGielaa

Smooky MarGielaa — hip-hop & rap artist from US.

Hailing from the South Bronx, Smooky MarGielaa brings a melodic sound to New York hip-hop, influenced by his father, Malian musician Abdoulaye Diabaté. A…

Influence: 55.17% Fanbase: 32.89% Trending: 66.31% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 38.54% • Very Strong

As of 2025-09-09

330,454

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:32:37 UTC

Genres

hip-hop & rapmelodic raphip-hop/rapvapor trapnyc raphip hoptrap

Biography

Hailing from the South Bronx, Smooky MarGielaa brings a melodic sound to New York hip-hop, influenced by his father, Malian musician Abdoulaye Diabaté. A protégé of A$AP Rocky since age 13, Smooky has collaborated with industry heavyweights like Chris Brown and Juicy J, and co-wrote the track “Already” for Beyoncé. His singles like “VLONE Flex” and “Stay 100” have amassed millions of views on YouTube, showcasing his carefree style and unique approach to music videos.

After signing with Interscope in 2018, Smooky MarGielaa has released hits like “Flight To Memphis” and “The Judge,” and joined A$AP Rocky on tour. Now an independent artist, he is gearing up for new releases, starting strong with the track "Mamacita" featuring A$AP Rocky and produced by Hector Delgado.

Top Brand Affinities

Report Date: 2025-09-09

Smooky MarGielaa resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, CANADA, BRAZIL. With a heavily male (84%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (227,357 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Palm Angels, True Religion, Spinrilla makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Smooky MarGielaa score 5.59% — Very Strong bucket.

Brand: Palm AngelsBrand: True ReligionBrand: Spinrilla

Followers:330,454

Engagements:18,458

Rate:5.6%

Posts:113

Avg Likes:18,194

Avg Comments:506

Avg Views:227,357

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 330,454 · Engagements 18,458 · Rate 5.6% Posts 113 · Views 227,357 · Avg Likes 18,194 · Avg Comments 506 · Avg Views 227,357	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 27% 13-17: 9% 35-44: 3%	Largest: 18-24 (60%); next: 25-34 (27%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	UNITED STATES (62%) CANADA (5%) BRAZIL (5%) FRANCE (3%) UNITED KINGDOM (2%)	Top regions: UNITED STATES (62%), CANADA (5%), BRAZIL (5%)
Platform Engagement	Instagram: 12,928 avg likes/post · Youtube: 227,357 avg views/post	Best reach: Youtube 227,357 avg views; best engagement: Instagram 12,928 avg likes

Top Brand Affinities

Palm Angels

Score: 38.54

True Religion

Score: 29.93

Spinrilla

Score: 29.58

Warner Music

Score: 25.81

Adidas Y-3

Score: 24.50

Arc'teryx

Score: 16.99

Lanvin

Score: 15.71

Champion

Score: 15.40

Moncler

Score: 14.96

Acne Studios

Score: 14.68

SoundCloud

Score: 14.25

Jean Paul Gaultier

Score: 13.53

Brand	Category	Score
Palm Angels		38.54
True Religion		29.93
Spinrilla		29.58
Warner Music		25.81
Adidas Y-3		24.50
Arc'teryx		16.99
Lanvin		15.71
Champion		15.40
Moncler		14.96
Acne Studios		14.68
SoundCloud		14.25
Jean Paul Gaultier		13.53
Supreme		12.36
Kappa		11.71
A.P.C.		11.55
Alexander Wang		11.42
Kodak		10.00
Coach		9.95
Stüssy		9.55
New Era		8.75
Stone Island		8.67
Marni		8.47
Amazon Music		8.44
Pro Tools		8.32
JACQUEMUS		8.22
BALMAIN		7.93
Alexander McQueen		7.92
Foot Locker		7.22
Beats Electronics		7.12
Maison Margiela		6.99
Carhartt		6.65
Balenciaga		5.99
Vivienne Westwood		5.98
Hennessy		5.82
Polo Ralph Lauren		5.73
Moët & Chandon		5.70
iHeartRadio Music Awards		5.60
Maybach		5.55
Gucci		4.94
The North Face		4.89
Nice Kicks		4.84
Dr. Martens		4.81
Ableton		4.68
Timberland		4.47
FashionNova		4.45
NBA		4.41
Spotify Music		4.38
Louis Vuitton		4.32
Versace		4.17
ASOS		4.07