Smokey Robinson Brand Affinity ranks highest Live Nation at 26.06% . Very Strong. Score DMDB 64.07% | Fanbase 50.30%

Smokey Robinson — r&b, funk & soul artist from US.

Smokey Robinson, born William Robinson, Jr. on February 19, 1940, is a prominent R&B artist known for his work with the Miracles and as a songwriter and…

Smokey Robinson

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc7-8b62-c840-9b99-a0369fe50396

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Genres

r&b, funk & soulquiet stormr&b/soulclassic soulfunksouldiscomotownsouthern soulcontemporary r&b

Influential: 64.07% Fanbase: 50.30% Trending: 70.95%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 26.06% • Very Strong

As of 2025-09-10

727,275

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 64.07% | Fanbase 50.30% | Trending 70.95% | CAREER STAGE: MAINSTREAM

Biography

Smokey Robinson, born William Robinson, Jr. on February 19, 1940, is a prominent R&B artist known for his work with the Miracles and as a songwriter and producer at Motown. Robinson's career took off in the early 1960s with hits like "Shop Around" and "The Tears of a Clown," solidifying Motown's place in the genre. Inducted into the Rock & Roll Hall of Fame in 1987, Robinson has continued to release music and perform, with notable solo successes in the '70s and '80s.

Robinson's musical journey began in Detroit, where he formed the Miracles in the 1950s, later becoming a key figure at Motown. His contributions to the label's success included writing hits for artists like Mary Wells and the Temptations. After leaving the Miracles in 1972, Robinson embarked on a successful solo career, earning accolades such as a Grammy for his hit "Just to See Her." He remains active in the music industry, periodically releasing new material and engaging in collaborations with other artists.

Report Date: 2025-09-10

Smokey Robinson engages 25-34 & 35-44 audiences with repeatable results in UNITED STATES, BRAZIL, NIGERIA. The fan base skews male-leaning (54%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (24,750 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Live Nation, WNBA, Amazon Music, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Smokey Robinson score 0.37% — Low bucket.

Brand: Live NationBrand: WNBABrand: Amazon Music

Followers:727,275

Engagements:2,673

Rate:0.4%

Posts:1,476

Avg Likes:2,508

Avg Comments:116

Avg Views:41,662

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 727,275 · Engagements 2,673 · Rate 0.4% Posts 1,476 · Views 41,662 · Avg Likes 2,508 · Avg Comments 116 · Avg Views 41,662	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 35-44: 24% 18-24: 21% 45-64: 21%	Largest: 25-34 (32%); next: 35-44 (24%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED STATES (64%) BRAZIL (8%) NIGERIA (5%) UNITED KINGDOM (4%) CANADA (3%)	Top regions: UNITED STATES (64%), BRAZIL (8%), NIGERIA (5%)
Platform Engagement	Instagram: 1,700 avg likes/post · Tiktok: 24,750 avg views/post · Youtube: 16,912 avg views/post	Best reach: Tiktok 24,750 avg views; best engagement: Instagram 1,700 avg likes

Top Brand Affinities

Live Nation

Score: 26.06

WNBA

Score: 20.26

Amazon Music

Score: 15.33

Mixcloud

Score: 14.89

HBO Max

Score: 12.05

iHeartRadio Music Awards

Score: 10.45

NBC

Score: 10.25

Pro Tools

Score: 9.72

CNN

Score: 8.87

FOX

Score: 8.82

Delta

Score: 7.63

ESPN

Score: 7.18

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Top Brand Affinities

Brand	Category	Score
Live Nation		26.06
WNBA		20.26
Amazon Music		15.33
Mixcloud		14.89
HBO Max		12.05
iHeartRadio Music Awards		10.45
NBC		10.25
Pro Tools		9.72
CNN		8.87
FOX		8.82
Delta		7.63
ESPN		7.18
Los Angeles Lakers		6.16
MTV		5.97
Ableton		5.94
SoundCloud		5.63
Macy's		5.55
Paramount Pictures		5.51
Steve Madden		5.28
NFL		4.83
Beats Electronics		4.71
Spotify Music		4.68
Kroger		4.66
Hennessy		4.39
Verizon		4.30
FedEx		4.21
NBA		4.17
Cadillac		3.84
ABC		3.82
FashionNova		3.62
Columbia Pictures		3.49
Warner Bros		3.46
Nickelodeon		3.45
Comedy Central		3.38
Leica		3.03
Fenty beauty		2.89
Walmart		2.79
Coachella		2.70
CBS		2.65
WWE		2.60
Target		2.59
NHL		2.54
Kodak		2.42
Pandora		2.41
Christian Louboutin		2.34
AMC		2.32
Lululemon Athletica		2.31
Versace		2.28
Timberland		2.28
Universal		2.21