Smokey Joe & The Kid
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
61,662
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 12:44:55 UTC
Genres
Biography
As members of the @banzailab collective, Smokey Joe & The Kid's unique sound is characterized by their clear hip hop influence and dedication to incorporating samples from the American music canon.
Smokey Joe & The Kid commands interest from 18-24 & 25-34 audiences in FRANCE, UNITED STATES, UNITED KINGDOM. With a heavily male (77%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (1,718 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with Akai, MOOG, Ableton points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 61,662 · Engagements 122 · Rate 0.2% Posts 473 · Views 1,718 · Avg Likes 117 · Avg Comments 9 · Avg Views 1,718 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 41% 35-44: 9% 13-17: 4% |
Largest: 18-24 (43%); next: 25-34 (41%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
FRANCE (30%) UNITED STATES (13%) UNITED KINGDOM (4%) CANADA (4%) ROMANIA (3%) |
Top regions: FRANCE (30%), UNITED STATES (13%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 51 avg likes/post · Youtube: 1,718 avg views/post | Best reach: Youtube 1,718 avg views; best engagement: Youtube 66 avg likes |
Top Brand Affinities
Akai
MOOG
Ableton
Fnac
Ricard
Mixcloud
Akg
Pioneer
Accor Hotels
Hasselblad
Sennheiser
Galeries Lafayette
| Brand | Category | Score |
|---|---|---|
| Akai | 42.04 | |
| MOOG | 38.89 | |
| Ableton | 28.27 | |
| Fnac | 26.31 | |
| Ricard | 23.87 | |
| Mixcloud | 19.56 | |
| Akg | 15.38 | |
| Pioneer | 14.74 | |
| Accor Hotels | 12.61 | |
| Hasselblad | 12.08 | |
| Sennheiser | 11.91 | |
| Galeries Lafayette | 11.77 | |
| Pro Tools | 11.01 | |
| Volcom | 10.43 | |
| DC Shoes | 9.42 | |
| Air France | 9.37 | |
| Evian | 9.18 | |
| Montblanc | 8.75 | |
| SoundCloud | 8.36 | |
| Décathlon | 7.95 | |
| Beats Electronics | 7.28 | |
| Tate Modern | 7.28 | |
| Jameson | 7.10 | |
| Garnier | 6.68 | |
| Longchamp | 6.07 | |
| Jagermeister | 5.87 | |
| Capcom | 5.66 | |
| Spotify Music | 5.31 | |
| Sega | 5.15 | |
| Kickstarter | 5.05 | |
| Columbia Pictures | 4.41 | |
| Citroen | 4.29 | |
| Haribo | 4.28 | |
| Kodak | 4.16 | |
| Carrefour | 4.12 | |
| MTV | 4.02 | |
| Carhartt | 3.74 | |
| Leica | 3.67 | |
| Dr. Martens | 3.60 | |
| Polaroid | 3.52 | |
| Warner Bros | 3.44 | |
| Peugeot | 3.44 | |
| Panasonic | 3.28 | |
| Alfa Romeo | 3.16 | |
| Faber-Castell | 3.16 | |
| Timberland | 3.15 | |
| Jack Daniels | 3.13 | |
| Vans | 3.05 | |
| Monster Beverage | 3.03 | |
| Renault | 3.00 |
Official Profiles
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LoginArtist: Smokey Joe & The Kid
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 04:00 UTC | Smokey Joe & The Kid | Le Makeda | Marseille, France |
