Smokepurpp Brand Affinity ranks highest Palm Angels at 19.91% . Very Strong. Score DMDB 64.62% | Fanbase 59.48%

Smokepurpp — hip-hop & rap artist from US.

Omar Pineiro, born in Chicago in 1997 and later relocating to Miami, Florida, began his music career as a producer. Transitioning to rapping over his own beats…

Smokepurpp

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbb-b3c3-0fc2-8272-a0369fe50396

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Genres

hip-hop & raprapsouthern hip hoptrapmiami hip hopmelodic raphip-hop/rapunderground hip hopvapor trapmeme rapdark trap

Influential: 64.62% Fanbase: 59.48% Trending: 67.19%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 19.91% • Very Strong

As of 2025-09-10

4,463,370

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 64.62% | Fanbase 59.48% | Trending 67.19% | CAREER STAGE: MAINSTREAM

Biography

Omar Pineiro, born in Chicago in 1997 and later relocating to Miami, Florida, began his music career as a producer. Transitioning to rapping over his own beats under the moniker Smokepurpp, he gained attention for tracks like "Samsung Jumpin'" and "Ski Mask," leading to international touring and a record deal with Interscope subsidiary Alamo Records in 2017. Pineiro released his Deadstar mixtape in September 2017 and collaborated on Bless Yo Trap with Murda Beatz in 2018.

Drawing inspiration from artists like Lil Wayne, Chief Keef, and Young Thug, Smokepurpp's early online releases during high school caught the eye of fellow rapper Lil Pump, and he eventually dropped out of school to pursue music full-time. Despite briefly considering a name change to Lil Water, Smokepurpp continued to build his career with a growing fan base and successful collaborations.

Report Date: 2025-09-10

Smokepurpp commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, POLAND. With a heavily male (83%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (339,234 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Palm Angels, True Religion, Champion points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Smokepurpp score 1.11% — Moderate bucket.

Brand: Palm AngelsBrand: True ReligionBrand: Champion

Followers:4,463,370

Engagements:49,689

Rate:1.1%

Posts:132

Avg Likes:48,743

Avg Comments:1,515

Avg Views:339,234

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,463,370 · Engagements 49,689 · Rate 1.1% Posts 132 · Views 339,234 · Avg Likes 48,743 · Avg Comments 1,515 · Avg Views 339,234	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 24% 13-17: 9% 35-44: 5%	Largest: 18-24 (61%); next: 25-34 (24%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (31%) BRAZIL (7%) POLAND (6%) FRANCE (4%) RUSSIA (4%)	Top regions: UNITED STATES (31%), BRAZIL (7%), POLAND (6%)
Platform Engagement	Instagram: 33,030 avg likes/post · Youtube: 339,234 avg views/post	Best reach: Youtube 339,234 avg views; best engagement: Instagram 33,030 avg likes

Top Brand Affinities

Palm Angels

Score: 19.91

True Religion

Score: 13.41

Champion

Score: 9.93

SoundCloud

Score: 9.10

Kappa

Score: 6.71

Kodak

Score: 6.48

Moncler

Score: 6.29

Supreme

Score: 6.28

Stone Island

Score: 6.27

Maison Margiela

Score: 6.16

Urban Outfitters

Score: 4.90

Beats Electronics

Score: 4.35

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Top Brand Affinities

Brand	Category	Score
Palm Angels		19.91
True Religion		13.41
Champion		9.93
SoundCloud		9.10
Kappa		6.71
Kodak		6.48
Moncler		6.29
Supreme		6.28
Stone Island		6.27
Maison Margiela		6.16
Urban Outfitters		4.90
Beats Electronics		4.35
American Eagle		3.85
Hennessy		3.68
Stüssy		3.49
Acura		3.41
Sprite		3.24
Forever 21		2.99
Gucci		2.97
ESPN		2.84
Los Angeles Lakers		2.78
Balenciaga		2.70
Spotify Music		2.68
Coachella		2.68
MTV		2.63
FashionNova		2.57
Timberland		2.57
NBA		2.51
Carhartt		2.51
Vans		2.49
Lacoste		2.48
Sneakerhead		2.48
Fendi		2.46
Dr. Martens		2.43
Lollapalooza		2.27
Fenty beauty		2.27
Versace		2.20
Yves Saint Laurent		2.19
Call of Duty		2.13
The North Face		2.03
Bentley		2.02
Nike		2.02
ASOS		1.94
Louis Vuitton		1.90
GIVENCHY		1.89
Dodge		1.89
Dolce & Gabbana		1.88
Calvin Klein		1.87
Burberry		1.81
Polo Ralph Lauren		1.80