Smith & Thell

Smith & Thell — pop artist from SE.

Swedish Grammy-winning pop/folk duo Smith & Thell, consisting of Maria Smith and Victor Thell, formed in Helsingborg and gained international recognition with…

Influence: 53.97% Fanbase: 32.04% Trending: 64.94% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Tele2 • 52.42% • Very Strong

As of 2025-09-08

659,588

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:20:26 UTC

Genres

poppopswedish popindie pop

Biography

Swedish Grammy-winning pop/folk duo Smith & Thell, consisting of Maria Smith and Victor Thell, formed in Helsingborg and gained international recognition with their 2017 debut album "Soulprints." Their hit single "Forgive Me Friend" in 2018 led to a major label deal with Arista Recordings, paving the way for their successful sophomore album "Pixie's Parasol" in 2021, featuring popular tracks such as "Hotel Walls" and "Year of the Young."

In addition to their own music career, Smith & Thell have become sought-after songwriters and producers in Sweden, winning the 2020 Swedish Grammy for Composer of the Year. Their songwriting credits for artists like Jennifer Lopez and Martin Garrix have amassed over 4 billion global streams. The duo has received various accolades, including the Denniz Pop Rookie of the Year and the Swedish Rockbjörnen Best Group award in 2021.

Top Brand Affinities

Report Date: 2025-09-08

Smith & Thell reaches 18-24 & 25-34 audiences concentrated in POLAND, UNITED STATES, SWEDEN. The demographic tilt is male-leaning (55%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 18,400 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to Tele2, Ericsson, Warner Music suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Smith & Thell score 0.41% — Low bucket.

Brand: Tele2Brand: EricssonBrand: Warner Music

Followers:659,588

Engagements:2,733

Rate:0.4%

Posts:2,884

Avg Likes:2,535

Avg Comments:51

Avg Views:22,776

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 659,588 · Engagements 2,733 · Rate 0.4% Posts 2,884 · Views 22,776 · Avg Likes 2,535 · Avg Comments 51 · Avg Views 22,776	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 33% 35-44: 10% 13-17: 6%	Largest: 18-24 (46%); next: 25-34 (33%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	POLAND (20%) UNITED STATES (17%) SWEDEN (9%) GHANA (6%) UNITED KINGDOM (4%)	Top regions: POLAND (20%), UNITED STATES (17%), SWEDEN (9%)
Platform Engagement	Instagram: 878 avg likes/post · Tiktok: 18,400 avg views/post · Youtube: 4,376 avg views/post	Best reach: Tiktok 18,400 avg views; best engagement: Tiktok 1,445 avg likes

Top Brand Affinities

Tele2

Score: 52.42

Ericsson

Score: 43.91

Warner Music

Score: 39.26

Amazon Music

Score: 11.02

Spotify Music

Score: 6.50

Lollapalooza

Score: 6.39

Ableton

Score: 5.56

NBC

Score: 5.51

iHeartRadio Music Awards

Score: 5.08

Lindt

Score: 4.18

Husqvarna Motorcycles

Score: 4.16

Tomorrowland

Score: 3.90

Brand	Category	Score
Tele2		52.42
Ericsson		43.91
Warner Music		39.26
Amazon Music		11.02
Spotify Music		6.50
Lollapalooza		6.39
Ableton		5.56
NBC		5.51
iHeartRadio Music Awards		5.08
Lindt		4.18
Husqvarna Motorcycles		4.16
Tomorrowland		3.90
Geocaching		3.85
Kickstarter		3.74
Coachella		3.45
MTV		3.35
SoundCloud		3.24
Beats Electronics		2.82
NHL		2.75
Volvo		2.63
Dr. Martens		2.36
LEGOLAND		2.35
Target		2.13
HBO		2.12
Aperol		2.08
IKEA		2.07
BBC		2.04
Guinness		1.98
Polaroid		1.96
Pokemon Go		1.91
Tinder		1.91
AMC		1.89
Showtime		1.86
H&M		1.82
ASOS		1.79
Paramount Pictures		1.78
Lush		1.77
Pepsi		1.76
Primark		1.67
Jack Daniels		1.63
Ray-Ban		1.59
Star Wars		1.58
Red Bull		1.57
The Olympic Games		1.57
musical.ly		1.56
Airbnb		1.55
NFL		1.54
Netflix		1.49
Converse		1.47
Michael Kors		1.43