Smino

Smino — r&b, funk & soul artist from US.

Smino, a St. Louis native with a background in music, is a rapper, writer, and producer known for his dynamic style. He gained recognition with his early EPs,…

Influence: 66.62% Fanbase: 56.67% Trending: 71.60% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 16.44% • Very Strong

As of 2025-09-10

1,254,791

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-27 11:38:17 UTC

Genres

r&b, funk & soulalternative r&bcontemporary r&bneo soulhip-hop & raphip hopraphip-hop/rapunderground hip hopcontemporary hip hop

Biography

Smino, a St. Louis native with a background in music, is a rapper, writer, and producer known for his dynamic style. He gained recognition with his early EPs, S!ck S!ck S!ck and blkjuptr, after moving to Chicago. His debut album, blkswn, released in 2017, received acclaim from Rolling Stone. The 2018 release of NØIR further solidified his place in the industry, earning praise from various publications. Smino's music has amassed over half-a-billion streams, and he has successfully sold out headline tours in the US. In 2021, he released Luv 4 Rent, featuring collaborations with artists like J. Cole and Doechii. His 2024 project, "Maybe In Nirvana," reached #8 on Apple Music's Hip-Hop & R&B chart. Smino is set to embark on the Kountry Kousins headline tour in 2025.

Top Brand Affinities

Report Date: 2025-09-10

Smino builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, SOUTH AFRICA, BRAZIL. With a heavily male (68%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (6,517 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Ableton, True Religion, SoundCloud point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Smino score 1.95% — Moderate bucket.

Brand: AbletonBrand: True ReligionBrand: SoundCloud

Followers:1,254,791

Engagements:24,506

Rate:2.0%

Posts:202

Avg Likes:24,475

Avg Comments:368

Avg Views:6,517

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,254,791 · Engagements 24,506 · Rate 2.0% Posts 202 · Views 6,517 · Avg Likes 24,475 · Avg Comments 368 · Avg Views 6,517	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 34% 13-17: 6% 35-44: 4%	Largest: 18-24 (54%); next: 25-34 (34%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (59%) SOUTH AFRICA (5%) BRAZIL (4%) UNITED KINGDOM (4%) CANADA (3%)	Top regions: UNITED STATES (59%), SOUTH AFRICA (5%), BRAZIL (4%)
Platform Engagement	Instagram: 23,777 avg likes/post · Tiktok: 0 avg views/post · Youtube: 6,517 avg views/post	Best reach: Youtube 6,517 avg views; best engagement: Instagram 23,777 avg likes

Top Brand Affinities

Ableton

Score: 16.44

True Religion

Score: 15.12

SoundCloud

Score: 13.87

Akai

Score: 11.15

Amazon Music

Score: 10.27

Pro Tools

Score: 8.54

MISSGUIDED

Score: 7.75

Champion

Score: 7.74

Beats Electronics

Score: 7.70

New Era

Score: 7.66

Stüssy

Score: 6.52

Steve Madden

Score: 6.31

Brand	Category	Score
Ableton		16.44
True Religion		15.12
SoundCloud		13.87
Akai		11.15
Amazon Music		10.27
Pro Tools		8.54
MISSGUIDED		7.75
Champion		7.74
Beats Electronics		7.70
New Era		7.66
Stüssy		6.52
Steve Madden		6.31
Maison Margiela		6.03
Hennessy		5.81
Spotify Music		5.79
Coachella		5.59
Pioneer		5.41
Kodak		5.11
Lollapalooza		5.00
Urban Outfitters		4.98
boohoo		4.86
iHeartRadio Music Awards		4.49
Fenty beauty		4.39
FashionNova		4.31
Carhartt		4.30
Coach		4.28
Supreme		4.24
MTV		3.70
Verizon		3.69
Timberland		3.57
Los Angeles Lakers		3.40
Cartoon Network		3.36
Philips		3.30
Dr. Martens		3.18
NARS Cosmetics		3.14
Nickelodeon		3.14
ESPN		3.14
Gatorade		3.12
ASOS		3.09
NBA		2.85
Vans		2.77
Sneakerhead		2.73
shein		2.59
Polo Ralph Lauren		2.58
Sprite		2.48
New Balance		2.46
NBC		2.44
Showtime		2.40
GAP		2.38
Versace		2.30