Smif-N-Wessun
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-10
10,000
Social Media Followers
As of 2025-08-10
00:00:00
Hours Airplay
Updated 2025-10-03 20:45:33 UTC
Genres
Scores
Biography
Comprised of Tek and Steele, Smif-N-Wessun balanced their time between collaborations with Boot Camp Clik and their own projects, delivering impactful rhymes influenced by Jamaican culture. Rebranding back to their original moniker in 2005, they continued to release music, collaborating with Pete Rock on Monumental in 2011 and exploring reggae influences on the Born and Raised mixtape in 2013, leading up to their 2019 album The All produced by 9th Wonder.
Smif-N-Wessun commands interest from 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, POLAND. With a heavily male (86%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (14,659 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with leading lifestyle names points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 10,000 · Engagements 381 · Rate 3.8% Posts 9 · Views 14,659 · Avg Likes 325 · Avg Comments 51 · Avg Views 14,659 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 50% 18-24: 27% 35-44: 17% 45-64: 3% |
Largest: 25-34 (50%); next: 18-24 (27%) |
| Gender Split |
Female: 14% Male: 86% Non-binary/Other: 0% |
Skews male (86%) |
| Top Countries |
UNITED STATES (31%) BRAZIL (7%) POLAND (6%) FRANCE (5%) UNITED KINGDOM (5%) |
Top regions: UNITED STATES (31%), BRAZIL (7%), POLAND (6%) |
| Platform Engagement | Youtube: 14,659 avg views/post | Best reach: Youtube 14,659 avg views; best engagement: Youtube 325 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Smif-N-Wessun
The map shows every radio station that aired Smif-N-Wessun today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-10-03)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
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Popularity (2025-10-02)
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| No data. | |