Smalltown DJs

Smalltown DJs

Country: CA

Influence: 55.32% Fanbase: 42.66% Trending: 61.65% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Scotiabank • 73.06% • Very Strong

As of 2025-09-10

14,369

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:02:27 UTC

Genres

hip-hop & rapbmoreelectronicdanceelectronichousetech house

Biography

Smalltown DJs were nominated for a 2024 Juno Award for Underground Dance Single of the Year. Their sound combines the essence of Canada's outdoor electronic music festivals like Shambhala & Bass Coast, along with the vibe from their ownership of the legendary Hifi Club in Calgary. They have recently released music on labels such as Dirtybird, Box of Cats, Night Bass, Monstercat, and more.

Smalltown DJs Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Smalltown DJs engages 18-24 & 25-34 audiences with repeatable results in CANADA, UNITED STATES, NIGERIA. The fan base skews heavily male (67%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (609 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Scotiabank, Mixcloud, Pioneer, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Smalltown DJs score 2.07%Strong bucket.
Brand: ScotiabankBrand: MixcloudBrand: Pioneer
Followers:14,369
Engagements:297
Rate:2.1%
Posts:563
Views:884
Avg Likes:292
Avg Comments:31
Avg Views:884

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 14,369 · Engagements 297 · Rate 2.1%
Posts 563 · Views 884 · Avg Likes 292 · Avg Comments 31 · Avg Views 884
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 35%
25-34: 35%
35-44: 26%
45-64: 3%
Largest: 18-24 (35%); next: 25-34 (35%)
Gender Split Female: 33%
Male: 67%
Non-binary/Other: 0%
Skews male (67%)
Top Countries CANADA (59%)
UNITED STATES (30%)
NIGERIA (2%)
AUSTRALIA (1%)
NICARAGUA (1%)
Top regions: CANADA (59%), UNITED STATES (30%), NIGERIA (2%)
Platform Engagement Instagram: 253 avg likes/post · Tiktok: 609 avg views/post · Youtube: 275 avg views/post Best reach: Tiktok 609 avg views; best engagement: Instagram 253 avg likes

Top Brand Affinities

Scotiabank
Score: 73.06
Mixcloud
Score: 68.27
Pioneer
Score: 56.07
Ableton
Score: 44.21
iHeartRaves
Score: 43.55
Live Nation
Score: 34.83
Akai
Score: 26.51
MOOG
Score: 21.58
Arc'teryx
Score: 21.18
Burton Snowboards
Score: 19.49
Air Canada
Score: 15.56
SoundCloud
Score: 15.20
Brand Category Score
Scotiabank 73.06
Mixcloud 68.27
Pioneer 56.07
Ableton 44.21
iHeartRaves 43.55
Live Nation 34.83
Akai 26.51
MOOG 21.58
Arc'teryx 21.18
Burton Snowboards 19.49
Air Canada 15.56
SoundCloud 15.20
NHL 10.95
Tim Hortons 9.80
Coachella 9.32
Lululemon Athletica 9.15
Monster Beverage 8.98
Coors 8.50
Beats Electronics 8.44
Pro Tools 8.25
Pilsner Urquell 8.21
Amazon Music 8.18
Pacific Northwest Wonderland 7.47
MamaBear 6.54
Volcom 5.98
Spotify Music 5.48
Showtime 5.23
Tomorrowland 4.91
Sunnies Studios 4.73
Kickstarter 4.03
Red Bull 3.91
Budweiser 3.53
Baileys 3.42
The North Face 3.40
Airbnb 3.40
Geocaching 3.37
Tinder 3.22
The Olympic Games 3.18
Carhartt 3.16
Columbia Pictures 3.03
Oakley 2.99
Costco 2.98
Paramount Pictures 2.95
Guinness 2.65
Aperol 2.61
Lush 2.55
Emporium 2.43
NFL 2.40
Lollapalooza 2.34
Cadillac 2.22

Official Profiles

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Artist: Smalltown DJs

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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