Smallpools

Smallpools — pop artist from US.

Smallpools made a splash with their breakout hit "Dreaming," which achieved RIAA Gold certification and topped the HypeMachine chart. The indie-rock band…

Influence: 59.86% Fanbase: 46.35% Trending: 66.61% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 27.10% • Very Strong

As of 2025-09-09

118,918

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:30:20 UTC

Genres

popindie poptimismindie popmetropopolishopebeatla indiela poppoprockmodern rockpop rockrockalternativemodern alternative rockalternativeindie rockelectronicelectropop

Biography

Smallpools made a splash with their breakout hit "Dreaming," which achieved RIAA Gold certification and topped the HypeMachine chart. The indie-rock band quickly gained traction, securing airplay on alternative radio stations, appearing on late-night TV shows, and touring with acts like Twenty One Pilots and Walk the Moon. Following the success of "Dreaming," Smallpools released their well-received debut album LOVETAP! and embarked on a successful nationwide tour, consistently selling out venues over the next two years.

Top Brand Affinities

Report Date: 2025-09-09

Smallpools is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily male (61%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (7,809 avg views per post); Tiktok builds the community layer. Affinity data highlights Live Nation, Warby Parker, Lollapalooza, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Smallpools score 0.89% — Low bucket.

Brand: Live NationBrand: Warby ParkerBrand: Lollapalooza

Followers:118,918

Engagements:1,056

Rate:0.9%

Posts:538

Avg Likes:932

Avg Comments:28

Avg Views:8,338

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 118,918 · Engagements 1,056 · Rate 0.9% Posts 538 · Views 8,338 · Avg Likes 932 · Avg Comments 28 · Avg Views 8,338	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 27% 13-17: 7% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (27%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (26%) BRAZIL (9%) UNITED KINGDOM (8%) MEXICO (5%) INDIA (4%)	Top regions: UNITED STATES (26%), BRAZIL (9%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 315 avg likes/post · Tiktok: 7,809 avg views/post · Youtube: 529 avg views/post	Best reach: Tiktok 7,809 avg views; best engagement: Tiktok 587 avg likes

Top Brand Affinities

Live Nation

Score: 27.10

Warby Parker

Score: 19.88

Lollapalooza

Score: 12.43

Verizon

Score: 11.54

Barstool Sports

Score: 11.18

Amazon Music

Score: 10.41

Pro Tools

Score: 8.37

Hot Topic

Score: 7.45

iHeartRadio Music Awards

Score: 7.27

Taco Bell

Score: 7.27

Free People

Score: 6.85

Influenster

Score: 6.43

Brand	Category	Score
Live Nation		27.10
Warby Parker		19.88
Lollapalooza		12.43
Verizon		11.54
Barstool Sports		11.18
Amazon Music		10.41
Pro Tools		8.37
Hot Topic		7.45
iHeartRadio Music Awards		7.27
Taco Bell		7.27
Free People		6.85
Influenster		6.43
Coachella		6.34
Ableton		6.13
Coors		6.09
Kroger		5.97
Chick-fil-A		5.43
Pacific Northwest Wonderland		4.94
Gillette		4.90
Showtime		4.69
Busch		4.64
Amway		4.62
Urban Outfitters		4.56
Spotify Music		4.50
Bud Light		4.40
Margaritaville		4.40
Anthropologie		4.35
OLD NAVY		4.21
American Eagle		4.08
Chipotle Mexican Grill		3.83
Polaroid		3.66
Summit Entertainment		3.62
Paramount Pictures		3.62
Bethesda Softworks		3.53
NBC		3.40
Target		3.34
Chrysler		3.31
Heinz		3.30
Philips		3.23
MTV		3.20
Dr. Martens		3.12
Emporium		3.07
Columbia Pictures		3.01
Lululemon Athletica		2.88
SoundCloud		2.83
Walmart		2.81
Sunnies Studios		2.77
Nickelodeon		2.73
Abercrombie & Fitch		2.71
PetSmart		2.70