sma$her

sma$her — electronic artist from MX.

Sma$her is an emerging artist in the Phonk genre, blending Phonk music with 8-bit elements to create a distinctive sound. His initial tracks, including…

Influence: 64.27% Fanbase: 23.68% Trending: 84.56% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

318,200

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-27 16:06:04 UTC

Genres

electronicdanceelectronicother electronic music

Biography

Sma$her is an emerging artist in the Phonk genre, blending Phonk music with 8-bit elements to create a distinctive sound. His initial tracks, including "AUTOMOTIVO EMPURRA," "EGGSTREME DUCK PHONK," and "TETRIS PHONK," have quickly gained popularity on TikTok, showcasing his unique approach to music production.

Top Brand Affinities

Report Date: 2025-09-09

sma$her speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, POLAND. Composition is heavily male (57%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (1,250,000 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near leading lifestyle names, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist sma$her score 24.27% — Very Strong bucket.

Followers:318,200

Engagements:77,239

Rate:24.3%

Posts:222

Avg Likes:65,161

Avg Comments:582

Avg Views:1,260,342

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 318,200 · Engagements 77,239 · Rate 24.3% Posts 222 · Views 1,260,342 · Avg Likes 65,161 · Avg Comments 582 · Avg Views 1,260,342	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 36% 35-44: 11% 13-17: 7%	Largest: 18-24 (43%); next: 25-34 (36%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (17%) BRAZIL (9%) POLAND (8%) PHILIPPINES (7%) INDIA (6%)	Top regions: UNITED STATES (17%), BRAZIL (9%), POLAND (8%)
Platform Engagement	Tiktok: 1,250,000 avg views/post · Youtube: 10,342 avg views/post	Best reach: Tiktok 1,250,000 avg views; best engagement: Tiktok 65,050 avg likes