Sly & Robbie
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
17,993
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:45:55 UTC
Genres
Biography
Over the years, Sly Dunbar and Robbie Shakespeare's partnership evolved from their initial meeting in Kingston to global recognition for their distinctive rhythms and production skills. They ventured into experimental projects with artists like Grace Jones and explored genres like dub and reggae, culminating in a prolific discography that showcased their versatility and influence. Despite Shakespeare's passing in 2021, Sly & Robbie's legacy continues through their timeless music and ongoing collaborations with a diverse range of artists, solidifying their status as one of the most iconic duos in music history.
Sly & Robbie stands out with 25-34 & 35-44 audiences across UNITED STATES, FRANCE, BRAZIL. The profile is heavily male (81%), and content lands hardest on Youtube, where posts average 2,014 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with The House of Marley, Mixcloud, Ampeg, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Sly & Robbie a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 17,993 · Engagements 664 · Rate 3.7% Posts 79 · Views 2,823 · Avg Likes 656 · Avg Comments 21 · Avg Views 2,823 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 35-44: 23% 18-24: 18% 45-64: 16% |
Largest: 25-34 (41%); next: 35-44 (23%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (24%) FRANCE (12%) BRAZIL (11%) UNITED KINGDOM (10%) ITALY (4%) |
Top regions: UNITED STATES (24%), FRANCE (12%), BRAZIL (11%) |
| Platform Engagement | Instagram: 591 avg likes/post · Tiktok: 809 avg views/post · Youtube: 2,014 avg views/post | Best reach: Youtube 2,014 avg views; best engagement: Instagram 591 avg likes |
Top Brand Affinities
The House of Marley
Mixcloud
Ampeg
Akai
MOOG
Amazon Music
Pro Tools
Akg
Live Nation
Ableton
Pioneer
Sennheiser
| Brand | Category | Score |
|---|---|---|
| The House of Marley | 171.45 | |
| Mixcloud | 95.04 | |
| Ampeg | 59.97 | |
| Akai | 39.11 | |
| MOOG | 38.90 | |
| Amazon Music | 29.54 | |
| Pro Tools | 27.87 | |
| Akg | 25.95 | |
| Live Nation | 24.47 | |
| Ableton | 15.54 | |
| Pioneer | 11.52 | |
| Sennheiser | 11.00 | |
| Spotify Music | 10.08 | |
| SoundCloud | 9.46 | |
| Clarks | 8.64 | |
| Beats Electronics | 6.83 | |
| Movistar | 5.00 | |
| Paramount Pictures | 4.98 | |
| NBC | 4.36 | |
| iHeartRadio Music Awards | 4.05 | |
| MTV | 3.71 | |
| BBC | 3.00 | |
| Warner Bros | 2.96 | |
| Hennessy | 2.95 | |
| Columbia Pictures | 2.71 | |
| Philips | 2.47 | |
| Guinness | 2.46 | |
| musical.ly | 2.39 | |
| Lollapalooza | 2.27 | |
| Universal | 2.25 | |
| Yamaha | 2.13 | |
| Heineken | 2.02 | |
| Coachella | 1.98 | |
| Amazon | 1.90 | |
| Los Angeles Lakers | 1.73 | |
| The Olympic Games | 1.60 | |
| Paypal | 1.58 | |
| NBA | 1.57 | |
| Pandora | 1.43 | |
| Tesla Motors | 1.34 | |
| CBS | 1.26 | |
| Suzuki | 1.22 | |
| Sony | 1.17 | |
| Pepsi | 1.15 | |
| Volkswagen | 1.14 | |
| Polaroid | 1.14 | |
| UFC | 1.10 | |
| Vans | 1.09 | |
| Airbnb | 1.06 | |
| Apple | 1.01 |
Official Profiles
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LoginArtist: Sly & Robbie
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















