Sly & Robbie

Sly & Robbie

Country: JM

Influence: 53.99% Fanbase: 28.99% Trending: 66.50% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

The House of Marley • 171.45% • Very Strong

As of 2025-09-10

17,993

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:45:55 UTC

Genres

reggaereggaedubroots reggaeskadancehallelectronicelectronic

Biography

Sly Dunbar and Robbie Shakespeare formed a groundbreaking musical partnership that reshaped Jamaican music and influenced artists worldwide. The duo, known as the "Riddim Twins," worked with a diverse range of musicians, from Jamaican stars to international icons like the Rolling Stones and Bob Dylan. Their innovative production style spanned genres like dub, ragga, and dancehall, leading to chart-topping hits and acclaimed albums. Sly & Robbie's collaboration extended to various projects, including producing other artists' work and releasing their own solo albums, establishing them as musical pioneers with a lasting impact on the industry.

Over the years, Sly Dunbar and Robbie Shakespeare's partnership evolved from their initial meeting in Kingston to global recognition for their distinctive rhythms and production skills. They ventured into experimental projects with artists like Grace Jones and explored genres like dub and reggae, culminating in a prolific discography that showcased their versatility and influence. Despite Shakespeare's passing in 2021, Sly & Robbie's legacy continues through their timeless music and ongoing collaborations with a diverse range of artists, solidifying their status as one of the most iconic duos in music history.

Sly & Robbie Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Sly & Robbie stands out with 25-34 & 35-44 audiences across UNITED STATES, FRANCE, BRAZIL. The profile is heavily male (81%), and content lands hardest on Youtube, where posts average 2,014 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with The House of Marley, Mixcloud, Ampeg, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Sly & Robbie a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Sly & Robbie score 3.69%Very Strong bucket.
Brand: The House of MarleyBrand: MixcloudBrand: Ampeg
Followers:17,993
Engagements:664
Rate:3.7%
Posts:79
Views:2,823
Avg Likes:656
Avg Comments:21
Avg Views:2,823

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 17,993 · Engagements 664 · Rate 3.7%
Posts 79 · Views 2,823 · Avg Likes 656 · Avg Comments 21 · Avg Views 2,823
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 41%
35-44: 23%
18-24: 18%
45-64: 16%
Largest: 25-34 (41%); next: 35-44 (23%)
Gender Split Female: 19%
Male: 81%
Non-binary/Other: 0%
Skews male (81%)
Top Countries UNITED STATES (24%)
FRANCE (12%)
BRAZIL (11%)
UNITED KINGDOM (10%)
ITALY (4%)
Top regions: UNITED STATES (24%), FRANCE (12%), BRAZIL (11%)
Platform Engagement Instagram: 591 avg likes/post · Tiktok: 809 avg views/post · Youtube: 2,014 avg views/post Best reach: Youtube 2,014 avg views; best engagement: Instagram 591 avg likes

Top Brand Affinities

The House of Marley
Score: 171.45
Mixcloud
Score: 95.04
Ampeg
Score: 59.97
Akai
Score: 39.11
MOOG
Score: 38.90
Amazon Music
Score: 29.54
Pro Tools
Score: 27.87
Akg
Score: 25.95
Live Nation
Score: 24.47
Ableton
Score: 15.54
Pioneer
Score: 11.52
Sennheiser
Score: 11.00
Brand Category Score
The House of Marley 171.45
Mixcloud 95.04
Ampeg 59.97
Akai 39.11
MOOG 38.90
Amazon Music 29.54
Pro Tools 27.87
Akg 25.95
Live Nation 24.47
Ableton 15.54
Pioneer 11.52
Sennheiser 11.00
Spotify Music 10.08
SoundCloud 9.46
Clarks 8.64
Beats Electronics 6.83
Movistar 5.00
Paramount Pictures 4.98
NBC 4.36
iHeartRadio Music Awards 4.05
MTV 3.71
BBC 3.00
Warner Bros 2.96
Hennessy 2.95
Columbia Pictures 2.71
Philips 2.47
Guinness 2.46
musical.ly 2.39
Lollapalooza 2.27
Universal 2.25
Yamaha 2.13
Heineken 2.02
Coachella 1.98
Amazon 1.90
Los Angeles Lakers 1.73
The Olympic Games 1.60
Paypal 1.58
NBA 1.57
Pandora 1.43
Tesla Motors 1.34
CBS 1.26
Suzuki 1.22
Sony 1.17
Pepsi 1.15
Volkswagen 1.14
Polaroid 1.14
UFC 1.10
Vans 1.09
Airbnb 1.06
Apple 1.01

Official Profiles

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Artist: Sly & Robbie

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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