Slow Club

Slow Club — pop artist from GB.

Formed in 2006 by Charles Watson and Rebecca Taylor after the dissolution of Lonely Hearts, Slow Club blended folk, twee, and ‘60s pop influences to create a…

Influence: 53.70% Fanbase: 34.92% Trending: 63.08% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Tate Modern • 28.72% • Very Strong

As of 2025-09-09

2,193

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:05:34 UTC

Genres

popsheffield indieindie poppopalternativealternative

Biography

Formed in 2006 by Charles Watson and Rebecca Taylor after the dissolution of Lonely Hearts, Slow Club blended folk, twee, and ‘60s pop influences to create a bright, non-raucous sound, distinct from the garage rock of the White Stripes. The duo gained attention opening for Tilly and the Wall, leading to a deal with Moshi Moshi and the release of their debut album Yeah So in 2009. Their subsequent albums, including Paradise in 2011 and Complete Surrender in 2014, showcased a more expansive and retro sound, culminating in their fourth studio album One Day All of This Won't Matter Anymore in 2016, produced by Matthew E. White.

Initially likened to the White Stripes, Slow Club's music evolved to encompass a mix of folk, twee, and ‘60s pop influences. The duo, consisting of Charles Watson and Rebecca Taylor, garnered attention for their non-raucous sound, leading to a deal with Moshi Moshi and the release of their debut album Yeah So in 2009. Subsequent albums like Paradise in 2011 and Complete Surrender in 2014 showcased a more expansive and retro sound, culminating in their fourth studio album One Day All of This Won't Matter Anymore in 2016, produced by Matthew E. White.

Top Brand Affinities

Report Date: 2025-09-09

Slow Club resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED KINGDOM, UNITED STATES, CANADA. With a heavily female (56%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (105 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to Tate Modern, Waitrose, Eurostar makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Slow Club score 4.79% — Very Strong bucket.

Brand: Tate ModernBrand: WaitroseBrand: Eurostar

Followers:2,193

Engagements:105

Rate:4.8%

Posts:31

Avg Likes:105

Avg Comments:4

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,193 · Engagements 105 · Rate 4.8% Posts 31 · Views 0 · Avg Likes 105 · Avg Comments 4 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 24% 35-44: 21% 45-64: 8%	Largest: 25-34 (44%); next: 18-24 (24%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	UNITED KINGDOM (56%) UNITED STATES (21%) CANADA (3%) AUSTRALIA (2%) GERMANY (2%)	Top regions: UNITED KINGDOM (56%), UNITED STATES (21%), CANADA (3%)
Platform Engagement	Instagram: 105 avg likes/post	best engagement: Instagram 105 avg likes

Top Brand Affinities

Tate Modern

Score: 28.72

Waitrose

Score: 18.93

Eurostar

Score: 17.89

Mixcloud

Score: 15.26

MOOG

Score: 14.83

Fred Perry

Score: 14.05

Depop

Score: 12.24

Glossier

Score: 11.72

Morrisons

Score: 11.33

Sainsbury's

Score: 11.29

Cointreau

Score: 10.94

Amazon Music

Score: 10.86

Brand	Category	Score
Tate Modern		28.72
Waitrose		18.93
Eurostar		17.89
Mixcloud		15.26
MOOG		14.83
Fred Perry		14.05
Depop		12.24
Glossier		11.72
Morrisons		11.33
Sainsbury's		11.29
Cointreau		10.94
Amazon Music		10.86
Acne Studios		10.70
Selfridges		10.48
Columbia Pictures		9.28
Marks & Spencer		8.36
Paul Smith		8.35
Tesco		7.87
Guinness		7.50
Loewe		7.39
BBC		7.09
Carlsberg		7.08
Emporium		6.96
Kraft Foods		6.69
Lidl		6.41
Dr. Martens		6.17
Alexander McQueen		5.50
Ableton		5.48
Topshop		5.46
Summit Entertainment		5.32
Lush		5.22
Spotify Music		5.17
Showtime		5.09
Pilsner Urquell		5.02
Kodak		5.00
Ryanair		4.99
Anthropologie		4.62
Polaroid		4.60
Gillette		4.55
Verizon		4.46
Aperol		4.42
Tinder		4.42
Airbnb		4.29
ALDI		4.26
Lego		4.18
Baileys		4.12
Kickstarter		3.84
Miu Miu		3.76
Pantone Inc		3.72
Bethesda Softworks		3.61