Sloppy Jane

Sloppy Jane — alternative artist from US.

Sloppy Jane's Haley Dahl shares that her Saddest Factory debut album, Madison, symbolizes growth and transformation, akin to wearing an outfit that one must…

Influence: 49.57% Fanbase: 19.17% Trending: 64.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 44.59% • Very Strong

As of 2025-09-10

49,581

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 16:52:17 UTC

Genres

alternativealternativepunkart punk

Biography

Sloppy Jane's Haley Dahl shares that her Saddest Factory debut album, Madison, symbolizes growth and transformation, akin to wearing an outfit that one must grow into. Recorded with 21 bandmates at the Lost World Caverns in West Virginia over two weeks, the unconventional setting and process led to a sonically stunning and dramatically charged record. Dahl's vision for Madison, conceived in late 2017, reflects themes of love and self-discovery, embodying a grand gesture of artistic expression.

The unique recording experience at Lost World Caverns, with its challenging logistics and atmospheric conditions, contributed to the album's ethereal sound and production hurdles. Engineer Ryan Howe's innovative setup above ground, threading cables down 90 feet into the cave, facilitated the recording process, resulting in a one-of-a-kind sonic landscape. Madison stands as a testament to Dahl and her bandmates' creative vision and the boundary-pushing nature of their musical endeavor, encapsulating a captivating blend of melodrama and musical prowess.

Top Brand Affinities

Report Date: 2025-09-10

Sloppy Jane is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily male (60%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (5,850 avg views per post); Instagram builds the community layer. Affinity data highlights MOOG, Ampeg, Live Nation, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sloppy Jane score 3.67% — Very Strong bucket.

Brand: MOOGBrand: AmpegBrand: Live Nation

Followers:49,581

Engagements:1,822

Rate:3.7%

Posts:380

Avg Likes:1,806

Avg Comments:44

Avg Views:7,609

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 49,581 · Engagements 1,822 · Rate 3.7% Posts 380 · Views 7,609 · Avg Likes 1,806 · Avg Comments 44 · Avg Views 7,609	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 30% 35-44: 13% 45-64: 9%	Largest: 18-24 (43%); next: 25-34 (30%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (56%) UNITED KINGDOM (6%) CANADA (4%) BRAZIL (3%) AUSTRALIA (3%)	Top regions: UNITED STATES (56%), UNITED KINGDOM (6%), CANADA (4%)
Platform Engagement	Instagram: 1,529 avg likes/post · Tiktok: 1,759 avg views/post · Youtube: 5,850 avg views/post	Best reach: Youtube 5,850 avg views; best engagement: Instagram 1,529 avg likes

Top Brand Affinities

MOOG

Score: 44.59

Ampeg

Score: 36.11

Live Nation

Score: 20.45

Arctic Fox hair Color

Score: 15.47

Ableton

Score: 14.26

Glossier

Score: 13.57

Pro Tools

Score: 12.16

Mixcloud

Score: 11.49

Spotify Music

Score: 9.49

Amazon Music

Score: 7.68

Paramount Pictures

Score: 7.65

Kickstarter

Score: 7.60

Brand	Category	Score
MOOG		44.59
Ampeg		36.11
Live Nation		20.45
Arctic Fox hair Color		15.47
Ableton		14.26
Glossier		13.57
Pro Tools		12.16
Mixcloud		11.49
Spotify Music		9.49
Amazon Music		7.68
Paramount Pictures		7.65
Kickstarter		7.60
Kodak		7.12
The Last of Us		6.78
SoundCloud		6.66
Hot Topic		6.37
Polaroid		6.36
Coachella		6.05
Walgreens		5.90
Taco Bell		5.70
Coors		5.46
Tinder		5.43
Verizon		5.28
Lollapalooza		5.18
Showtime		5.08
Emporium		4.77
Leica		4.68
Fujifilm		4.42
Urban Outfitters		4.28
Bud Light		4.19
Margaritaville		4.05
iHeartRadio Music Awards		4.01
Fallout		3.84
Nickelodeon		3.78
Hurley		3.67
Cartoon Network		3.64
Pfizer		3.61
MTV		3.58
Gatorade		3.54
Budweiser		3.19
Summit Entertainment		3.14
Dr. Martens		3.06
WWE		3.06
Warner Bros		3.00
Cadillac		2.95
Comedy Central		2.90
Prismacolor		2.77
Airbnb		2.76
Beats Electronics		2.69
Sprite		2.60