Sloan
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
38,174
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:05:39 UTC
Genres
Biography
Through lineup changes and various side projects, Sloan maintained their presence in the music scene, with albums like Navy Blues, Pretty Together, and Commonwealth expanding their sonic palette. Celebrating milestones like the 20th anniversary of One Chord to Another with a box set and tour, as well as releasing holiday singles and their 12th album titled 12 in 2018, Sloan continued to captivate audiences with their catchy melodies and intelligent songwriting, solidifying their reputation as one of Canada's most beloved bands.
Sloan engages 25-34 & 35-44 audiences with repeatable results in CANADA, UNITED STATES, AUSTRALIA. The fan base skews heavily male (76%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (8,005 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Value Village, Scotiabank, Ampeg, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 38,174 · Engagements 1,080 · Rate 2.8% Posts 1,781 · Views 15,285 · Avg Likes 1,012 · Avg Comments 68 · Avg Views 15,285 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 33% 35-44: 26% 18-24: 20% 45-64: 19% |
Largest: 25-34 (33%); next: 35-44 (26%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
CANADA (55%) UNITED STATES (29%) AUSTRALIA (2%) UNITED KINGDOM (2%) BRAZIL (2%) |
Top regions: CANADA (55%), UNITED STATES (29%), AUSTRALIA (2%) |
| Platform Engagement | Instagram: 492 avg likes/post · Tiktok: 8,005 avg views/post · Youtube: 7,280 avg views/post | Best reach: Tiktok 8,005 avg views; best engagement: Instagram 492 avg likes |
Top Brand Affinities
Value Village
Scotiabank
Ampeg
Hudson's Bay
Live Nation
MOOG
Carling
Tim Hortons
Budweiser
Air Canada
Amazon Music
NHL
| Brand | Category | Score |
|---|---|---|
| Value Village | 76.92 | |
| Scotiabank | 74.74 | |
| Ampeg | 55.10 | |
| Hudson's Bay | 44.52 | |
| Live Nation | 35.72 | |
| MOOG | 33.13 | |
| Carling | 22.54 | |
| Tim Hortons | 22.07 | |
| Budweiser | 19.92 | |
| Air Canada | 17.62 | |
| Amazon Music | 15.55 | |
| NHL | 15.36 | |
| Sennheiser | 14.20 | |
| Mixcloud | 13.50 | |
| Pilsner Urquell | 12.98 | |
| Pro Tools | 9.77 | |
| Columbia Pictures | 7.84 | |
| Spotify Music | 7.44 | |
| Coors | 6.79 | |
| Jameson | 6.68 | |
| DeLorean Motor Company | 6.09 | |
| Ableton | 5.84 | |
| Showtime | 5.41 | |
| Paramount Pictures | 5.26 | |
| Nixon | 5.06 | |
| Costco | 4.90 | |
| Kickstarter | 4.57 | |
| CBS Television Studios | 4.49 | |
| CBS | 4.46 | |
| Guinness | 4.44 | |
| Margaritaville | 4.29 | |
| iHeartRadio Music Awards | 4.24 | |
| Pfizer | 3.81 | |
| Airbnb | 3.81 | |
| The Olympic Games | 3.80 | |
| WWE | 3.78 | |
| Emporium | 3.72 | |
| Cadillac | 3.66 | |
| MTV | 3.59 | |
| McDonald's | 3.54 | |
| Holden | 3.41 | |
| Comedy Central | 3.40 | |
| Gatorade | 3.26 | |
| Star Wars | 3.14 | |
| NBC | 3.13 | |
| Lululemon Athletica | 3.03 | |
| Lego | 2.98 | |
| Nintendo | 2.94 | |
| SoundCloud | 2.93 | |
| Hot Wheels | 2.91 |
Official Profiles
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LoginArtist: Sloan
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-06 04:00 UTC | Sloan | The Bronson | Ottawa, Canada | |
| 2026-03-06 04:00 UTC | Sloan | Bronson Centre | Ottawa, Canada | |
| 2026-03-07 04:00 UTC | Sloan | Le Studio TD | Montréal, Canada | |
| 2026-03-13 03:00 UTC | Sloan | Bridgeworks | Hamilton, Canada | |
| 2026-03-14 02:00 UTC | Sloan | London Music Hall | London, Canada | |
| 2026-03-15 02:00 UTC | Sloan | Capitol Theatre | Windsor, Canada | |
| 2026-03-20 02:30 UTC | Sloan | Meaford Hall Arts & Cultural Centre | Meaford, Canada | |
| 2026-03-21 02:30 UTC | Sloan | Maxwell’s Concerts and Events | Waterloo, Canada | |
| 2026-03-22 02:00 UTC | Sloan | Danforth Music Hall | Toronto, Canada | |
| 2026-03-22 02:00 UTC | Sloan | The Danforth Music Hall | Toronto, Canada |
