Slick Rick
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,042,395
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:30:56 UTC
Genres
Biography
Born in London to Jamaican parents and raised in the Bronx, Slick Rick overcame early challenges to make a mark in the hip-hop scene. His collaborations with artists like Doug E. Fresh and success with singles like "Children's Story" and "Teenage Love" propelled him to fame. Despite setbacks, including legal issues and deportation battles, Slick Rick's influence endured, with his music continuing to be sampled by a wide range of artists. His return to releasing new music in 2019 further solidified his place as a legendary figure in the world of hip-hop.
Slick Rick performs best with fans in the 25-34 range, concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. Audience composition is heavily male (75%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 9,551 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Akai, Mixcloud, WNBA, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Slick Rick is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,042,395 · Engagements 4,870 · Rate 0.5% Posts 118 · Views 9,551 · Avg Likes 4,826 · Avg Comments 174 · Avg Views 9,551 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 34% 35-44: 18% 45-64: 5% |
Largest: 25-34 (40%); next: 18-24 (34%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
UNITED STATES (55%) UNITED KINGDOM (5%) BRAZIL (4%) CANADA (3%) AUSTRALIA (2%) |
Top regions: UNITED STATES (55%), UNITED KINGDOM (5%), BRAZIL (4%) |
| Platform Engagement | Instagram: 4,293 avg likes/post · Youtube: 9,551 avg views/post | Best reach: Youtube 9,551 avg views; best engagement: Instagram 4,293 avg likes |
Top Brand Affinities
Akai
Mixcloud
WNBA
Amazon Music
Pro Tools
Pioneer
Diadora
New Era
ESPN
Beats Electronics
Clarks
Hennessy
| Brand | Category | Score |
|---|---|---|
| Akai | 24.62 | |
| Mixcloud | 20.04 | |
| WNBA | 15.14 | |
| Amazon Music | 13.95 | |
| Pro Tools | 13.75 | |
| Pioneer | 12.47 | |
| Diadora | 10.94 | |
| New Era | 10.94 | |
| ESPN | 9.22 | |
| Beats Electronics | 9.02 | |
| Clarks | 9.01 | |
| Hennessy | 9.00 | |
| iHeartRadio Music Awards | 8.96 | |
| Atmos | 8.88 | |
| Champion | 8.82 | |
| Foot Locker | 8.73 | |
| Sole Collector | 8.45 | |
| CNN | 8.24 | |
| SoundCloud | 7.85 | |
| Sneaker News | 6.91 | |
| Sega | 6.86 | |
| Andis | 6.76 | |
| Los Angeles Lakers | 6.63 | |
| Ableton | 6.41 | |
| Selfridges | 6.39 | |
| Sneakerhead | 6.34 | |
| NBA | 6.15 | |
| Kickstagram | 5.83 | |
| NFL | 5.75 | |
| Capcom | 5.52 | |
| American Airlines | 5.51 | |
| NBC | 5.51 | |
| The North Face | 5.47 | |
| MTV | 5.43 | |
| Rockstar Games | 5.08 | |
| Moncler | 4.80 | |
| Verizon | 4.73 | |
| Spotify Music | 4.60 | |
| Coach | 4.55 | |
| Barber Shop Connect | 4.49 | |
| FedEx | 4.45 | |
| Nice Kicks | 4.42 | |
| GAP | 4.18 | |
| Timberland | 3.97 | |
| Cadillac | 3.90 | |
| Comedy Central | 3.85 | |
| Bacardi | 3.80 | |
| Mortal Kombat | 3.79 | |
| TOM FORD | 3.72 | |
| Kodak | 3.72 |
Official Profiles
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LoginArtist: Slick Rick
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Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 1,453,827
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,089,839 | 74.96% |
| [+] |
Pandora |
363,988 | 25.04% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-15 03:00 UTC | Warren G, Talib Kweli, Slick Rick, Big Daddy Kane, Arrested Development, Masters of the Mic | Hard Rock Casino Cincinnati | Cincinnati, United States |
