Sleigh Bells

Sleigh Bells — pop artist from US.

Sleigh Bells, formed in 2008 in New York by Derek Miller and Alexis Krauss, blend sugary pop hooks with a loud, rhythmic crunch that has evolved with each…

Influence: 62.11% Fanbase: 50.44% Trending: 67.94% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 22.83% • Very Strong

As of 2025-09-21

81,521

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-08 04:26:16 UTC

Genres

popindie popart popindietronicabrooklyn indieexperimental popnoise poprockmodern rockrockalternativeescape roomnew ravealternativeindie surfindie rockelectronicelectropopchillwavealternative dance

Biography

Sleigh Bells, formed in 2008 in New York by Derek Miller and Alexis Krauss, blend sugary pop hooks with a loud, rhythmic crunch that has evolved with each album. Their genre-defying sound has ranged from hip-hop beats against punk riffs on Treats to R&B and hair metal on Reign of Terror, leading to 2021's Texis which solidified their reputation as innovators in the hyperpop scene. Miller and Krauss met in a Brazilian bistro, where they formed a partnership that led to the self-release of their EP in 2009 and subsequent critical acclaim, signing with NEET and Mom + Pop Music before releasing their debut album Treats in 2010.

Following successful tours and collaborations with artists like M.I.A., Sleigh Bells continued to experiment with their sound, incorporating influences from Janet Jackson and Beyoncé on albums like Bitter Rivals and Jessica Rabbit. The duo faced legal disputes over alleged song sampling before releasing their fourth album, which marked a shift towards a more straightforward pop sound. They continued to push boundaries with mini-album releases and soundtracks, culminating in the 2021 release of Texis on Mom + Pop, showcasing a balance of sophisticated songwriting and explosive energy that defines Sleigh Bells' unique musical journey.

Top Brand Affinities

Report Date: 2025-09-21

Sleigh Bells resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily male (59%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (6,705 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Live Nation, MOOG, Arc'teryx makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sleigh Bells score 2.40% — Strong bucket.

Brand: Live NationBrand: MOOGBrand: Arc'teryx

Followers:81,521

Engagements:1,954

Rate:2.4%

Posts:343

Avg Likes:1,938

Avg Comments:91

Avg Views:6,705

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 81,521 · Engagements 1,954 · Rate 2.4% Posts 343 · Views 6,705 · Avg Likes 1,938 · Avg Comments 91 · Avg Views 6,705	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 38% 35-44: 11% 13-17: 4%	Largest: 18-24 (43%); next: 25-34 (38%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (46%) UNITED KINGDOM (7%) BRAZIL (6%) CANADA (4%) MEXICO (4%)	Top regions: UNITED STATES (46%), UNITED KINGDOM (7%), BRAZIL (6%)
Platform Engagement	Instagram: 1,771 avg likes/post · Youtube: 6,705 avg views/post	Best reach: Youtube 6,705 avg views; best engagement: Instagram 1,771 avg likes

Top Brand Affinities

Live Nation

Score: 22.83

MOOG

Score: 20.73

Arc'teryx

Score: 10.51

Hot Topic

Score: 7.89

Coachella

Score: 7.43

Amazon Music

Score: 7.29

Columbia Pictures

Score: 7.28

Ableton

Score: 7.25

Glossier

Score: 7.11

Lollapalooza

Score: 7.04

Publix

Score: 7.00

Paramount Pictures

Score: 6.51

Brand	Category	Score
Live Nation		22.83
MOOG		20.73
Arc'teryx		10.51
Hot Topic		7.89
Coachella		7.43
Amazon Music		7.29
Columbia Pictures		7.28
Ableton		7.25
Glossier		7.11
Lollapalooza		7.04
Publix		7.00
Paramount Pictures		6.51
Verizon		6.44
Taco Bell		6.34
Coors		6.33
Pacific Northwest Wonderland		6.10
Kickstarter		5.98
Capcom		5.92
Fallout		5.87
Jameson		5.81
Walgreens		5.47
Nickelodeon		5.36
Sega		5.28
Spotify Music		5.12
Kroger		5.03
Showtime		5.02
Pilsner Urquell		4.79
The Home Depot		4.63
Anthropologie		4.48
Dr. Martens		4.46
Emporium		4.37
Comedy Central		4.30
iHeartRadio Music Awards		4.29
Bethesda Softworks		4.25
Warner Bros		4.22
Margaritaville		4.22
Holden		4.13
Nixon		4.00
Lush		3.97
Star Wars		3.88
Mortal Kombat		3.82
Nintendo		3.76
Polaroid		3.71
Kodak		3.68
Gillette		3.68
Gatorade		3.68
Tinder		3.60
Urban Outfitters		3.54
Final Fantasy		3.49
NORDSTROM		3.48