Sleep Token
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
2,402,079
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Sleep Token is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, UNITED KINGDOM, BRAZIL. The audience is heavily male (63%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (1,888,732 avg views per post); Instagram builds the community layer. Affinity data highlights Impericon, Ampeg, Sennheiser, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,402,079 · Engagements 161,778 · Rate 6.7% Posts 168 · Views 1,890,255 · Avg Likes 159,493 · Avg Comments 3,699 · Avg Views 1,890,255 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 38% 35-44: 9% 13-17: 4% |
Largest: 18-24 (46%); next: 25-34 (38%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED STATES (42%) UNITED KINGDOM (9%) BRAZIL (6%) CANADA (5%) AUSTRALIA (3%) |
Top regions: UNITED STATES (42%), UNITED KINGDOM (9%), BRAZIL (6%) |
| Platform Engagement | Instagram: 125,336 avg likes/post · Tiktok: 1,523 avg views/post · Youtube: 1,888,732 avg views/post | Best reach: Youtube 1,888,732 avg views; best engagement: Instagram 125,336 avg likes |
Top Brand Affinities
Impericon
Ampeg
Sennheiser
Akg
Pro Tools
Arctic Fox hair Color
MOOG
BioShock
Bloodborne
Ableton
Amazon Music
Hot Topic
| Brand | Category | Score |
|---|---|---|
| Impericon | 198.81 | |
| Ampeg | 36.71 | |
| Sennheiser | 25.08 | |
| Akg | 21.13 | |
| Pro Tools | 20.96 | |
| Arctic Fox hair Color | 18.49 | |
| MOOG | 15.59 | |
| BioShock | 13.66 | |
| Bloodborne | 13.22 | |
| Ableton | 12.91 | |
| Amazon Music | 12.31 | |
| Hot Topic | 9.32 | |
| Square Enix | 8.74 | |
| Spotify Music | 8.57 | |
| Fallout | 7.93 | |
| Borderlands | 7.22 | |
| Lime Crime | 6.62 | |
| Dr. Martens | 6.36 | |
| God of War | 6.15 | |
| Final Fantasy | 6.00 | |
| Resident Evil | 5.84 | |
| Capcom | 5.79 | |
| Bethesda Softworks | 5.73 | |
| RAZER | 5.38 | |
| Taco Bell | 5.26 | |
| The Witcher | 5.14 | |
| Sega | 4.81 | |
| Showtime | 4.67 | |
| Vans | 4.62 | |
| SoundCloud | 4.61 | |
| Monster Beverage | 4.49 | |
| boohoo | 4.38 | |
| Omega | 4.33 | |
| Comedy Central | 4.22 | |
| Nintendo | 4.21 | |
| Mortal Kombat | 4.08 | |
| Star Wars | 4.08 | |
| Columbia Pictures | 3.93 | |
| Tesco | 3.93 | |
| Lush | 3.66 | |
| AMC | 3.63 | |
| League of Legends | 3.45 | |
| Beats Electronics | 3.42 | |
| Carhartt | 3.41 | |
| Activision Blizzard | 3.39 | |
| Pokemon Go | 3.38 | |
| Guinness | 3.32 | |
| A Game of Tones | 3.27 | |
| Jack Daniels | 3.23 | |
| Gundam | 3.21 |
Official Profiles
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LoginArtist: Sleep Token
The map shows every radio station that aired Sleep Token today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Popularity Change (%)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
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| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
