Sleep Party People
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
15,491
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-08 04:21:14 UTC
Genres
Biography
Sleep Party People draws 25-34 & 18-24 audiences and holds attention in MEXICO, UNITED STATES, DENMARK. The skew is heavily male (58%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Instagram at 1,049 avg likes per post, with Instagram sustaining the conversation. Audience adjacency to MOOG, Ableton, Akai makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 15,491 · Engagements 1,049 · Rate 6.8% Posts 315 · Views 0 · Avg Likes 1,049 · Avg Comments 37 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 34% 35-44: 13% 13-17: 4% |
Largest: 25-34 (45%); next: 18-24 (34%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
MEXICO (18%) UNITED STATES (15%) DENMARK (8%) BRAZIL (4%) INDONESIA (4%) |
Top regions: MEXICO (18%), UNITED STATES (15%), DENMARK (8%) |
| Platform Engagement | Instagram: 1,049 avg likes/post | best engagement: Instagram 1,049 avg likes |
Top Brand Affinities
MOOG
Ableton
Akai
Pro Tools
SoundCloud
Carlsberg
Kodak
Spotify Music
Fujifilm
Dr. Martens
Prismacolor
Cartoon Network
| Brand | Category | Score |
|---|---|---|
| MOOG | 33.62 | |
| Ableton | 18.35 | |
| Akai | 15.98 | |
| Pro Tools | 7.34 | |
| SoundCloud | 6.13 | |
| Carlsberg | 6.12 | |
| Kodak | 5.14 | |
| Spotify Music | 4.98 | |
| Fujifilm | 4.73 | |
| Dr. Martens | 4.29 | |
| Prismacolor | 4.10 | |
| Cartoon Network | 3.85 | |
| Fallout | 3.68 | |
| Olympus | 3.67 | |
| Lollapalooza | 3.61 | |
| Polaroid | 3.19 | |
| Beats Electronics | 3.14 | |
| Warner Bros | 2.85 | |
| Gundam | 2.81 | |
| Matrix | 2.57 | |
| Nintendo | 2.30 | |
| Nickelodeon | 2.14 | |
| A Game of Tones | 2.11 | |
| Adobe | 2.10 | |
| Star Wars | 2.09 | |
| Pantone Inc | 1.99 | |
| Pepsi | 1.98 | |
| Vans | 1.96 | |
| Showtime | 1.95 | |
| League of Legends | 1.83 | |
| Jaguar | 1.82 | |
| BBC | 1.74 | |
| Sony | 1.73 | |
| Lego | 1.67 | |
| Paramount Pictures | 1.67 | |
| Nikon | 1.66 | |
| Converse | 1.65 | |
| Canon | 1.54 | |
| Coachella | 1.45 | |
| Tesla Motors | 1.41 | |
| Urban Decay Cosmetics | 1.34 | |
| DC Entertainment | 1.33 | |
| Pokemon | 1.30 | |
| Airbnb | 1.30 | |
| HBO | 1.28 | |
| PlayStation | 1.23 | |
| Pokemon Go | 1.19 | |
| Red Bull | 1.17 | |
| Activision Blizzard | 1.14 | |
| Yamaha | 1.14 |
Official Profiles
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LoginArtist: Sleep Party People
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
