Sleep

Sleep — rock artist from US.

Sleep, the iconic stoner rock band from Northern California, crafted some of the heaviest doom metal albums in the '90s. Initially drawing comparisons to bands…

Influence: 58.37% Fanbase: 41.99% Trending: 66.56% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 115.27% • Very Strong

As of 2025-09-09

119,647

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:42 UTC

Genres

rockspace rockstoner rockhip-hop & raphip-hop/rapmetaldrone metaldoom metalstoner metalmetalpost-doom metalpsychedelic doom

Biography

Sleep, the iconic stoner rock band from Northern California, crafted some of the heaviest doom metal albums in the '90s. Initially drawing comparisons to bands like Black Sabbath and Saint Vitus, Sleep's unique sound solidified with their acclaimed release, "Sleep's Holy Mountain."

After a tumultuous journey involving label disputes and lineup changes, Sleep resurfaced in 2009 for a series of festival performances and continued sporadic shows with Neurosis drummer Jason Roeder. In 2014, they released their first new single in two decades, "Clarity," and followed up with their highly anticipated fourth studio album, "The Sciences," in 2018 via Third Man Records, marking their triumphant return to the music scene.

Top Brand Affinities

Report Date: 2025-09-09

Sleep has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, CANADA, BRAZIL. A heavily male (86%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 66 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Ampeg, MOOG, Sennheiser signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sleep score 5.83% — Very Strong bucket.

Brand: AmpegBrand: MOOGBrand: Sennheiser

Followers:119,647

Engagements:6,973

Rate:5.8%

Posts:133

Avg Likes:6,973

Avg Comments:58

Avg Views:66

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 119,647 · Engagements 6,973 · Rate 5.8% Posts 133 · Views 66 · Avg Likes 6,973 · Avg Comments 58 · Avg Views 66	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 29% 35-44: 20% 45-64: 8%	Largest: 25-34 (40%); next: 18-24 (29%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED STATES (43%) CANADA (6%) BRAZIL (6%) UNITED KINGDOM (5%) AUSTRALIA (4%)	Top regions: UNITED STATES (43%), CANADA (6%), BRAZIL (6%)
Platform Engagement	Instagram: 6,972 avg likes/post · Youtube: 66 avg views/post	Best reach: Youtube 66 avg views; best engagement: Instagram 6,972 avg likes

Top Brand Affinities

Ampeg

Score: 115.27

MOOG

Score: 33.64

Sennheiser

Score: 9.67

Pilsner Urquell

Score: 7.87

Pro Tools

Score: 7.62

Ableton

Score: 6.34

Columbia Pictures

Score: 5.55

Volcom

Score: 5.45

Fallout

Score: 5.33

Spotify Music

Score: 5.29

Jameson

Score: 5.26

Coors

Score: 4.76

Brand	Category	Score
Ampeg		115.27
MOOG		33.64
Sennheiser		9.67
Pilsner Urquell		7.87
Pro Tools		7.62
Ableton		6.34
Columbia Pictures		5.55
Volcom		5.45
Fallout		5.33
Spotify Music		5.29
Jameson		5.26
Coors		4.76
Sega		4.70
Kickstarter		4.51
Harley-Davidson		4.25
Nickelodeon		4.09
Kodak		4.05
Warner Bros		3.96
Comedy Central		3.95
Jack Daniels		3.86
Taco Bell		3.84
Leica		3.74
Budweiser		3.72
Mortal Kombat		3.59
SoundCloud		3.57
Paramount Pictures		3.50
Carhartt		3.44
Star Wars		3.36
Cartoon Network		3.31
The Witcher		3.23
Showtime		3.04
WWE		3.01
Guinness		3.01
Dr. Martens		2.96
Gundam		2.84
Cadillac		2.79
Fujifilm		2.78
NHL		2.77
Vans		2.76
MTV		2.69
Nintendo		2.65
Jaguar		2.60
Tinder		2.41
Polaroid		2.35
Chrysler		2.15
Busch		2.14
Chipotle Mexican Grill		2.11
Lollapalooza		2.07
Activision Blizzard		1.99
Transformers		1.98