Soft Play
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
150,362
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-27 10:10:45 UTC
Genres
Biography
Soft Play resonates with 18-24 & 25-34 audiences and sustains presence in UNITED KINGDOM, UNITED STATES, RUSSIA. The demographic is heavily male (67%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 5,428 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with leading lifestyle names maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 150,362 · Engagements 676 · Rate 0.4% Posts 326 · Views 8,153 · Avg Likes 650 · Avg Comments 33 · Avg Views 8,153 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 32% 35-44: 10% 13-17: 6% |
Largest: 18-24 (49%); next: 25-34 (32%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED KINGDOM (29%) UNITED STATES (15%) RUSSIA (8%) ITALY (6%) FRANCE (4%) |
Top regions: UNITED KINGDOM (29%), UNITED STATES (15%), RUSSIA (8%) |
| Platform Engagement | Instagram: 137 avg likes/post · Tiktok: 5,428 avg views/post · Youtube: 2,725 avg views/post | Best reach: Tiktok 5,428 avg views; best engagement: Tiktok 363 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Soft Play
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-03 03:00 UTC | Rockaway Beach 2026 | Butlin's - Bognor Regis | Arun, United Kingdom | — |
| 2026-01-10 02:30 UTC | Soft Play, SLAVES, The Armed, Biffy Clyro | The SSE Arena, Belfast | Belfast, United Kingdom | |
| 2026-01-11 02:00 UTC | Soft Play, The Armed, Biffy Clyro | 3Arena | Dublin, Ireland | |
| 2026-01-13 02:30 UTC | Soft Play, SLAVES, The Armed, Biffy Clyro | Motorpoint Arena Nottingham | Nottingham, United Kingdom | |
| 2026-01-15 02:30 UTC | Soft Play, SLAVES, The Armed, Biffy Clyro | Indigo At The O2 | London, United Kingdom | |
| 2026-01-17 02:30 UTC | Soft Play, SLAVES, The Armed, Biffy Clyro | Utilita Arena Birmingham | Birmingham, United Kingdom | |
| 2026-01-18 02:00 UTC | Soft Play, SLAVES, The Armed, Biffy Clyro, Co-op Live - Premium Experiences | Co-op Live | Manchester, United Kingdom | |
| 2026-01-19 02:00 UTC | Soft Play, SLAVES, The Armed, Biffy Clyro | Utilita Arena Cardiff | Cardiff, United Kingdom | |
| 2026-01-21 02:00 UTC | Soft Play, SLAVES, The Armed, Biffy Clyro | P&J Live | Aberdeen City, United Kingdom | |
| 2026-01-22 02:00 UTC | Soft Play, SLAVES, The Armed, Biffy Clyro | OVO Hydro | Glasgow, United Kingdom | |
| 2026-01-29 03:00 UTC | Rain City Drive, SLAVES, Belmont, Honey Revenge, SOFT PLAY | The Classic Grand | Glasgow, United Kingdom | |
| 2026-01-30 03:30 UTC | Rain City Drive, Belmont, Honey Revenge, SOFT PLAY | Club Academy | Manchester, United Kingdom | |
| 2026-01-31 02:00 UTC | Rain City Drive, Belmont, Honey Revenge, SOFT PLAY | XOYO | Birmingham, United Kingdom | |
| 2026-02-01 02:30 UTC | Rain City Drive, SLAVES, Belmont, Honey Revenge, SOFT PLAY | Electric Ballroom | London, United Kingdom |
