Slam

Slam — electronic artist from GB.

Renowned duo Slam, consisting of Stuart McMillan and Orde Meikle, are a powerhouse in the global techno scene with their signature six-deck DJ performances at…

Influence: 60.18% Fanbase: 52.62% Trending: 63.96% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 277.04% • Very Strong

As of 2025-09-11

71,860

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 11:37:36 UTC

Genres

electronicdanceminimal technotech housetechnominimal dubscottish technoacid techno

Biography

Renowned duo Slam, consisting of Stuart McMillan and Orde Meikle, are a powerhouse in the global techno scene with their signature six-deck DJ performances at top clubs and festivals worldwide. As co-owners of Glasgow's Riverside Festival and hosts of the Maximum Pressure warehouse parties, they blend local talent with international techno stars under their iconic Soma Records label, which has over 600 releases, including their own productions and cutting-edge artists.

In recent years, Slam has shown prolific studio output, culminating in the experimental album Athenæum 101. They have also remixed tracks by notable artists like Planetary Assault Systems and Richie Hawtin. Additionally, their influential weekly podcast, Slam Radio, features diverse techno artists, showcasing their commitment to promoting underground music and fostering a vibrant techno community.

Top Brand Affinities

Report Date: 2025-09-11

Slam indexes high with fans in the 25-34 range in UNITED KINGDOM, ITALY, SPAIN. The skew is heavily male (73%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 938 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Allen & Heath, Mixcloud, Ableton, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Slam when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Slam score 1.31% — Moderate bucket.

Brand: Allen & HeathBrand: MixcloudBrand: Ableton

Followers:71,860

Engagements:938

Rate:1.3%

Posts:759

Avg Likes:938

Avg Comments:39

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 71,860 · Engagements 938 · Rate 1.3% Posts 759 · Views 0 · Avg Likes 938 · Avg Comments 39 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 21% 45-64: 18% 35-44: 9%	Largest: 25-34 (47%); next: 18-24 (21%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED KINGDOM (16%) ITALY (13%) SPAIN (10%) GERMANY (8%) COLOMBIA (6%)	Top regions: UNITED KINGDOM (16%), ITALY (13%), SPAIN (10%)
Platform Engagement	Instagram: 938 avg likes/post · Youtube: 0 avg views/post	best engagement: Instagram 938 avg likes

Top Brand Affinities

Allen & Heath

Score: 277.04

Mixcloud

Score: 133.23

Ableton

Score: 97.40

Pioneer

Score: 91.15

MOOG

Score: 89.26

Akai

Score: 40.49

Trancefamily

Score: 31.58

Sennheiser

Score: 28.74

SoundCloud

Score: 27.15

Technogym

Score: 26.18

Tomorrowland

Score: 16.24

Amazon Music

Score: 10.52

Brand	Category	Score
Allen & Heath		277.04
Mixcloud		133.23
Ableton		97.40
Pioneer		91.15
MOOG		89.26
Akai		40.49
Trancefamily		31.58
Sennheiser		28.74
SoundCloud		27.15
Technogym		26.18
Tomorrowland		16.24
Amazon Music		10.52
Stone Island		9.84
Beats Electronics		8.13
Pro Tools		8.01
Garnier		7.15
Atmos		7.11
Spotify Music		6.00
Kappa		5.81
Jagermeister		5.75
Carhartt		5.04
Stüssy		3.12
Matrix		3.12
Dr. Martens		3.01
Heineken		2.79
Lollapalooza		2.55
Tesco		2.51
Red Bull		2.39
Warner Bros		2.39
Guinness		2.38
musical.ly		2.27
Jack Daniels		2.21
ASICS		2.14
Coachella		2.08
Kodak		2.06
The North Face		2.04
Sneakerhead		2.03
Paramount Pictures		2.01
McLaren		1.95
Budweiser		1.91
KitKat		1.86
ASOS		1.83
Aperol		1.79
Ray-Ban		1.69
Yamaha		1.57
New Balance		1.48
Showtime		1.46
Oakley		1.43
Volkswagen		1.41
Lush		1.40

Official Profiles

Artist: Slam

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-27 05:30 UTC	Slam, David Holmes	Limelight 1	Belfast, United Kingdom	songkick.com songkick.com
2026-01-21 04:00 UTC	Slam	Kulturzentrum franz.K	Reutlingen, Germany	songkick.com songkick.com
2026-01-31 04:00 UTC	Slam, Devil May Care	Kulturrampe	Krefeld, Germany	songkick.com kulturrampe.reservix.de