Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
845,229
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:28:27 UTC
Genres
Biography
Transitioning to a more experimental phase, SL's catalog expanded in 2020 with the release of the Selhurst SE25 EP and debut mixtape "Different Dude," featuring collaborations with artists like Kenny Beats and Pa Salieu. His evolution showcased a fusion of trap and drill elements, solidifying his position as a dynamic force in the U.K. music scene.
SL is already in the conversation with 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, AUSTRALIA. The audience is heavily male (82%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (32,400 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to New Era, ITV, Palm Angels points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 845,229 · Engagements 7,505 · Rate 0.9% Posts 156 · Views 35,505 · Avg Likes 7,155 · Avg Comments 114 · Avg Views 35,505 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 30% 13-17: 8% 35-44: 5% |
Largest: 18-24 (56%); next: 25-34 (30%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
UNITED KINGDOM (33%) UNITED STATES (6%) AUSTRALIA (5%) GERMANY (4%) BRAZIL (4%) |
Top regions: UNITED KINGDOM (33%), UNITED STATES (6%), AUSTRALIA (5%) |
| Platform Engagement | Instagram: 3,941 avg likes/post · Tiktok: 32,400 avg views/post · Youtube: 3,105 avg views/post | Best reach: Tiktok 32,400 avg views; best engagement: Instagram 3,941 avg likes |
Top Brand Affinities
New Era
ITV
Palm Angels
Stone Island
Vauxhall
Selfridges
Moncler
Dsquared
River Island
boohoo
Foot Locker
Champion
| Brand | Category | Score |
|---|---|---|
| New Era | 16.65 | |
| ITV | 15.72 | |
| Palm Angels | 14.13 | |
| Stone Island | 11.31 | |
| Vauxhall | 10.53 | |
| Selfridges | 9.81 | |
| Moncler | 9.79 | |
| Dsquared | 9.72 | |
| River Island | 9.26 | |
| boohoo | 8.92 | |
| Foot Locker | 8.57 | |
| Champion | 8.51 | |
| Marni | 8.43 | |
| MISSGUIDED | 8.01 | |
| Sneaker News | 7.98 | |
| SoundCloud | 7.10 | |
| Ableton | 6.54 | |
| Fanta | 6.20 | |
| Maison Margiela | 5.80 | |
| BALMAIN | 5.77 | |
| Beats Electronics | 5.46 | |
| Kappa | 5.30 | |
| Hennessy | 5.26 | |
| Alexander McQueen | 4.95 | |
| Dr. Martens | 4.64 | |
| Stüssy | 4.56 | |
| Coach | 4.12 | |
| Hugo Boss | 4.03 | |
| ASOS | 3.88 | |
| Tesco | 3.85 | |
| Carhartt | 3.76 | |
| BBC | 3.71 | |
| Monster Beverage | 3.60 | |
| MTV | 3.40 | |
| Versace | 3.36 | |
| The North Face | 3.30 | |
| Spotify Music | 3.21 | |
| Topshop | 3.14 | |
| Rolls-Royce | 3.09 | |
| Fendi | 3.00 | |
| Levi's | 2.94 | |
| Harrods | 2.87 | |
| UFC | 2.83 | |
| Balenciaga | 2.62 | |
| Nike | 2.61 | |
| Polo Ralph Lauren | 2.60 | |
| Timberland | 2.50 | |
| Cartier | 2.48 | |
| Armani | 2.41 | |
| Aston Martin | 2.36 |
Official Profiles
Login to view Contact
LoginArtist: SL
The map shows every radio station that aired SL today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-24 03:00 UTC | SL | Strange Brew | Bristol, United Kingdom | |
| 2026-02-26 03:00 UTC | Psychedelic Porn Crumpets | SWG3 | Glasgow, United Kingdom | |
| 2026-02-27 03:30 UTC | SL | The Academy | Manchester, United Kingdom | |
| 2026-02-28 03:00 UTC | SL | O2 Institute Birmingham | Birmingham, United Kingdom | |
| 2026-03-02 03:00 UTC | SL | Village Underground | London, United Kingdom |
