Skylar Grey

Skylar Grey — pop artist from US.

Skylar Grey is a five-time GRAMMY® Award-nominated artist who transforms her personal struggles into powerful music. With a background of trials and triumphs,…

Influence: 64.90% Fanbase: 58.28% Trending: 68.21% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 9.17% • Very Strong

As of 2025-09-08

1,778,255

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 22:42:16 UTC

Genres

poppopviral poprockpiano rock

Biography

Skylar Grey is a five-time GRAMMY® Award-nominated artist who transforms her personal struggles into powerful music. With a background of trials and triumphs, she takes full control of her artistry by writing, producing, and performing nearly all her music solo. Her impact on popular music is evident in her chart-topping albums and collaborations with industry heavyweights like Dr. Dre and Eminem.

Having sold over 30 million units worldwide, Skylar Grey's talent as a songwriter and performer is recognized by artists like Billie Eilish. Despite facing personal and professional challenges, she emerged stronger and more independent, evolving into the artist she was always meant to be. Skylar Grey's journey is a testament to her resilience and artistic prowess.

Top Brand Affinities

Report Date: 2025-09-08

Skylar Grey draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, INDIA, INDONESIA. The skew is male-leaning (52%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 6,091 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Amazon Music, Rockstar Games, Ableton makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Skylar Grey score 0.13% — Low bucket.

Brand: Amazon MusicBrand: Rockstar GamesBrand: Ableton

Followers:1,778,255

Engagements:2,255

Rate:0.1%

Posts:369

Avg Likes:2,244

Avg Comments:76

Avg Views:6,091

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,778,255 · Engagements 2,255 · Rate 0.1% Posts 369 · Views 6,091 · Avg Likes 2,244 · Avg Comments 76 · Avg Views 6,091	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 32% 35-44: 7% 13-17: 6%	Largest: 18-24 (52%); next: 25-34 (32%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (21%) INDIA (10%) INDONESIA (5%) BRAZIL (5%) CHINA (4%)	Top regions: UNITED STATES (21%), INDIA (10%), INDONESIA (5%)
Platform Engagement	Instagram: 2,016 avg likes/post · Youtube: 6,091 avg views/post	Best reach: Youtube 6,091 avg views; best engagement: Instagram 2,016 avg likes

Top Brand Affinities

Amazon Music

Score: 9.17

Rockstar Games

Score: 5.72

Ableton

Score: 5.20

MTV

Score: 4.98

iHeartRadio Music Awards

Score: 4.96

Resident Evil

Score: 4.89

WWE

Score: 3.68

Mortal Kombat

Score: 3.41

Comedy Central

Score: 3.33

Beats Electronics

Score: 3.18

NHL

Score: 3.11

Monster Beverage

Score: 3.09

Brand	Category	Score
Amazon Music		9.17
Rockstar Games		5.72
Ableton		5.20
MTV		4.98
iHeartRadio Music Awards		4.96
Resident Evil		4.89
WWE		3.68
Mortal Kombat		3.41
Comedy Central		3.33
Beats Electronics		3.18
NHL		3.11
Monster Beverage		3.09
AMC		3.04
Tomorrowland		3.00
SoundCloud		2.97
Carhartt		2.90
Los Angeles Lakers		2.89
UFC		2.88
ESPN		2.87
NBC		2.78
NFL		2.78
Spotify Music		2.67
NBA		2.63
Showtime		2.61
Ubisoft		2.55
Coachella		2.53
HBO		2.48
Kodak		2.46
Call of Duty		2.43
TOM FORD		2.42
Matrix		2.39
Dr. Martens		2.36
Lollapalooza		2.35
Jack Daniels		2.33
Warner Bros		2.33
Sneakerhead		2.32
Timberland		2.23
Budweiser		2.20
Pokemon Go		2.17
Sony		2.03
Nickelodeon		2.02
Cadillac		2.01
Red Bull		2.00
A Game of Tones		1.96
Chrysler		1.94
Star Wars		1.93
Victoria's Secret		1.91
Grand Theft Auto		1.90
The Olympic Games		1.89
League of Legends		1.87