Sky Ferreira

Sky Ferreira — pop artist from US.

Renowned artist Sky Ferreira unveils "Downhill Lullaby," the lead single from her highly anticipated album Masochism. Her previous release, Night Time, My…

Influence: 62.85% Fanbase: 52.82% Trending: 67.86% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Roberto Cavalli Newborn • 29.55% • Very Strong

As of 2025-09-10

913,545

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:32:53 UTC

Genres

popdance poppoppost-teen popindie popart popmetropopolisneo-synthpopla indiecandy popalternativeescape roomelectronicelectropopdance

Biography

Renowned artist Sky Ferreira unveils "Downhill Lullaby," the lead single from her highly anticipated album Masochism. Her previous release, Night Time, My Time, garnered widespread acclaim, making it onto numerous Best Album of the Year lists from prominent publications such as The New York Times, Pitchfork, and Rolling Stone.

Top Brand Affinities

Report Date: 2025-09-10

Sky Ferreira draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily female (64%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 123,652 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Roberto Cavalli Newborn, Jeffrey Campbell, Jean Paul Gaultier makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sky Ferreira score 4.00% — Very Strong bucket.

Brand: Roberto Cavalli NewbornBrand: Jeffrey CampbellBrand: Jean Paul Gaultier

Followers:913,545

Engagements:36,577

Rate:4.0%

Posts:4,459

Avg Likes:35,911

Avg Comments:981

Avg Views:134,529

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 913,545 · Engagements 36,577 · Rate 4.0% Posts 4,459 · Views 134,529 · Avg Likes 35,911 · Avg Comments 981 · Avg Views 134,529	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 27% 13-17: 8% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (27%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (27%) BRAZIL (15%) UNITED KINGDOM (6%) ARGENTINA (4%) CANADA (4%)	Top regions: UNITED STATES (27%), BRAZIL (15%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 30,864 avg likes/post · Tiktok: 10,877 avg views/post · Youtube: 123,652 avg views/post	Best reach: Youtube 123,652 avg views; best engagement: Instagram 30,864 avg likes

Top Brand Affinities

Roberto Cavalli Newborn

Score: 29.55

Jeffrey Campbell

Score: 29.33

Jean Paul Gaultier

Score: 25.17

Brandy Melville

Score: 15.44

Stella McCartney

Score: 11.11

Glossier

Score: 10.30

Depop

Score: 9.82

Vivienne Westwood

Score: 9.53

Barbie

Score: 9.26

Acne Studios

Score: 7.52

Tate Modern

Score: 6.82

Maison Margiela

Score: 6.54

Brand	Category	Score
Roberto Cavalli Newborn		29.55
Jeffrey Campbell		29.33
Jean Paul Gaultier		25.17
Brandy Melville		15.44
Stella McCartney		11.11
Glossier		10.30
Depop		9.82
Vivienne Westwood		9.53
Barbie		9.26
Acne Studios		7.52
Tate Modern		6.82
Maison Margiela		6.54
Free People		6.46
Miu Miu		6.35
JACQUEMUS		6.34
Dr. Martens		6.34
Hot Topic		5.97
Alexander McQueen		5.80
Coachella		5.46
Loewe		5.41
Urban Outfitters		5.15
Coach		4.98
Jimmy Choo		4.94
Lollapalooza		4.85
Stüssy		4.52
Steve Madden		4.49
Polaroid		4.29
NARS Cosmetics		4.22
ASOS		4.22
Marc Jacobs		4.16
Showtime		4.00
Ferragamo		3.93
Christian Louboutin		3.89
MTV		3.76
Vogue		3.59
Topshop		3.38
Victoria's Secret		3.38
Fenty beauty		3.37
Summit Entertainment		3.26
Columbia Pictures		3.21
Olympus		3.01
Versace		2.89
Paramount Pictures		2.88
Yves Saint Laurent		2.71
Lush		2.62
Moschino		2.58
Tinder		2.56
Armani		2.52
Fendi		2.52
Kodak		2.44