Skratch Bastid

Skratch Bastid — hip-hop & rap artist from CA.

Skratch Bastid, a Juno-nominated turntablist and producer from Canada, is known for his diverse range of music styles and viral scratch routine videos. He has…

Influence: 56.18% Fanbase: 49.29% Trending: 59.63% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 134.82% • Very Strong

As of 2025-09-09

567,675

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:03:17 UTC

Genres

hip-hop & raphip-hop/rapatlantic canada hip hopcontemporary hip hophip hop

Biography

Skratch Bastid, a Juno-nominated turntablist and producer from Canada, is known for his diverse range of music styles and viral scratch routine videos. He has won the Scribble Jam DJ competition three times and collaborates with major Canadian hip-hop artists. Skratch Bastid's career highlights include the classical crossover release Spin Cycle with Afiara String Quartet, and singles like "Stepchild" with Nick Bike.

Born and raised in Nova Scotia, Skratch Bastid gained fame for his DJ battles in the late '90s and winning the Scribble Jam competition multiple times. He has produced tracks for various artists and released mix CDs showcasing his inventive blends. Skratch Bastid is also known for hosting the annual Bastid's BBQ events and his involvement in the underground rap scene. His collaborations with artists like Shad and Afiara String Quartet have garnered critical acclaim, cementing his reputation as a versatile and talented musician.

Top Brand Affinities

Report Date: 2025-09-09

Skratch Bastid keeps 25-34 & 35-44 audiences engaged throughout UNITED STATES, UNITED KINGDOM, CANADA. The composition is heavily male (91%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 1,908 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Pioneer, Mixcloud, Akai supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Skratch Bastid score 0.16% — Low bucket.

Brand: PioneerBrand: MixcloudBrand: Akai

Followers:567,675

Engagements:913

Rate:0.2%

Posts:3,584

Avg Likes:900

Avg Comments:59

Avg Views:1,908

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 567,675 · Engagements 913 · Rate 0.2% Posts 3,584 · Views 1,908 · Avg Likes 900 · Avg Comments 59 · Avg Views 1,908	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 35-44: 24% 18-24: 23% 45-64: 8%	Largest: 25-34 (43%); next: 35-44 (24%)
Gender Split	Female: 9% Male: 91% Non-binary/Other: 0%	Skews male (91%)
Top Countries	UNITED STATES (34%) UNITED KINGDOM (9%) CANADA (6%) BRAZIL (5%) GERMANY (3%)	Top regions: UNITED STATES (34%), UNITED KINGDOM (9%), CANADA (6%)
Platform Engagement	Instagram: 800 avg likes/post · Youtube: 1,908 avg views/post	Best reach: Youtube 1,908 avg views; best engagement: Instagram 800 avg likes

Top Brand Affinities

Pioneer

Score: 134.82

Mixcloud

Score: 129.44

Akai

Score: 65.56

Ableton

Score: 35.86

Live Nation

Score: 27.63

MOOG

Score: 21.03

Scotiabank

Score: 17.52

Sennheiser

Score: 17.45

Pro Tools

Score: 15.85

Beats Electronics

Score: 14.16

SoundCloud

Score: 12.26

Air Canada

Score: 11.43

Brand	Category	Score
Pioneer		134.82
Mixcloud		129.44
Akai		65.56
Ableton		35.86
Live Nation		27.63
MOOG		21.03
Scotiabank		17.52
Sennheiser		17.45
Pro Tools		15.85
Beats Electronics		14.16
SoundCloud		12.26
Air Canada		11.43
Amazon Music		10.87
iHeartRadio Music Awards		8.76
New Era		8.69
Hennessy		7.74
Foot Locker		7.23
Atmos		6.70
Jagermeister		6.63
Jameson		6.40
Sneakerhead		6.18
Coors		5.85
Red Bull		5.55
Spotify Music		5.45
Stüssy		5.26
Tim Hortons		5.03
Pilsner Urquell		4.87
Bacardi		4.84
Kickstagram		4.77
Budweiser		4.71
NBA		4.41
ESPN		4.26
NHL		4.24
Sega		4.10
MTV		4.08
NFL		4.08
Los Angeles Lakers		3.94
Nice Kicks		3.92
Monster Beverage		3.81
Mortal Kombat		3.80
Lululemon Athletica		3.77
Carhartt		3.72
Coachella		3.71
Columbia Pictures		3.66
Nickelodeon		3.61
G-shock		3.38
Tomorrowland		3.31
Transformers		3.11
Acura		3.09
Lollapalooza		3.09