Skott

Skott — pop artist from SE.

Swedish singer/songwriter Skott, known for her sophisticated progressive pop sound and expressive lyrics, emerged from the idyllic nordic village of Vikarbyn,…

Influence: 56.49% Fanbase: 33.71% Trending: 67.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 22.01% • Very Strong

As of 2025-09-09

172,234

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:53:51 UTC

Genres

popindie electropopindie poptimismr&b, funk & soulvapor soulalternativealt zalternativeelectronicelectropop

Biography

Swedish singer/songwriter Skott, known for her sophisticated progressive pop sound and expressive lyrics, emerged from the idyllic nordic village of Vikarbyn, where her ethereal cinematic style developed from learning violin by ear as a child. Debuting in 2016 with "Porcelain" b/w "Wolf," Skott quickly gained global recognition, amassing millions of streams and earning praise from industry heavyweights like Katy Perry and Lorde, along with features in top publications.

Her discography includes the debut album ‘Always Live for Always’ (2020) and subsequent releases like ‘A Letter from the Universe’ (2022), which featured tracks like “Overcome” and “On the Verge” used in popular TV series and global campaigns. With a dedicated fanbase and critical acclaim, Skott’s latest album ‘Roses N Guns’ (2023) continues to showcase her unique blend of sophisticated, ethereal, and progressive pop.

Top Brand Affinities

Report Date: 2025-09-09

Skott is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, NIGERIA. The audience is heavily female (58%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (7,330 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Warner Music, Ableton, The Last of Us points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Skott score 1.79% — Moderate bucket.

Brand: Warner MusicBrand: AbletonBrand: The Last of Us

Followers:172,234

Engagements:3,091

Rate:1.8%

Posts:494

Avg Likes:3,029

Avg Comments:92

Avg Views:10,567

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 172,234 · Engagements 3,091 · Rate 1.8% Posts 494 · Views 10,567 · Avg Likes 3,029 · Avg Comments 92 · Avg Views 10,567	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 27% 13-17: 8% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (18%) BRAZIL (11%) NIGERIA (8%) UNITED KINGDOM (4%) FRANCE (4%)	Top regions: UNITED STATES (18%), BRAZIL (11%), NIGERIA (8%)
Platform Engagement	Instagram: 2,507 avg likes/post · Tiktok: 7,330 avg views/post · Youtube: 3,237 avg views/post	Best reach: Tiktok 7,330 avg views; best engagement: Instagram 2,507 avg likes

Top Brand Affinities

Warner Music

Score: 22.01

Ableton

Score: 9.41

The Last of Us

Score: 8.60

Capcom

Score: 8.12

Lollapalooza

Score: 6.99

Cartoon Network

Score: 6.91

God of War

Score: 6.56

DreamWorks

Score: 6.51

The Witcher

Score: 6.48

Resident Evil

Score: 6.32

League of Legends

Score: 5.22

Spotify Music

Score: 5.00

Brand	Category	Score
Warner Music		22.01
Ableton		9.41
The Last of Us		8.60
Capcom		8.12
Lollapalooza		6.99
Cartoon Network		6.91
God of War		6.56
DreamWorks		6.51
The Witcher		6.48
Resident Evil		6.32
League of Legends		5.22
Spotify Music		5.00
Mortal Kombat		4.91
Final Fantasy		4.48
Prismacolor		4.21
Faber-Castell		4.09
Warner Bros		3.91
SoundCloud		3.83
Dr. Martens		3.78
Coachella		3.78
MTV		3.71
AMC		3.40
Nickelodeon		3.07
Urban Outfitters		2.95
Polaroid		2.85
Beats Electronics		2.75
Kodak		2.74
Tomorrowland		2.74
Ubisoft		2.53
Fenty beauty		2.35
ASOS		2.35
BBC		2.29
Vogue		2.28
Fujifilm		2.12
HBO		2.09
Showtime		2.02
Transformers		2.00
Adobe		1.85
Cafecito		1.76
Lush		1.74
A Game of Tones		1.68
Activision Blizzard		1.66
Paramount Pictures		1.66
Sony		1.63
H&M		1.63
Vans		1.59
Levi's		1.59
Versace		1.57
Pokemon Go		1.54
Star Wars		1.53