Skizzy Mars

Skizzy Mars — hip-hop & rap artist from US.

Skizzy Mars, an MC from Manhattan, is known for his unique blend of melodic rap influenced by artists like Kid Cudi and Kanye West. Raised in Harlem, he gained…

Influence: 60.50% Fanbase: 49.25% Trending: 66.12% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Alphalete • 11.72% • Very Strong

As of 2025-09-11

235,594

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 20:43:09 UTC

Genres

hip-hop & rappop rapraphip-hop/rapunderground hip hopindie pop rapcontemporary hip hophip hop

Biography

Skizzy Mars, an MC from Manhattan, is known for his unique blend of melodic rap influenced by artists like Kid Cudi and Kanye West. Raised in Harlem, he gained attention with his track "Douchebag" as a teenager, leading to a publishing deal and the release of mixtapes Phases and Pace in 2013 and 2014. His EP, The Red Balloon Project, debuted at number 35 on the Billboard 200 in 2015. His debut album, Alone Together, featuring collaborations with JoJo and Rome Fortune, reached number 50 on the Billboard 200 in April 2016.

Following his debut album, Skizzy Mars continued to release music, including the EP are you OK? in 2017 and the collaborative project I Can't Take Me Anywhere with Prelow in 2018. In 2019, he dropped the full-length album Free Skizzy Mars, featuring guests like 24kGoldn, Yoshi Flower, and Trevor Daniel, showcasing his evolving sound and collaborative spirit.

Top Brand Affinities

Report Date: 2025-09-11

Skizzy Mars builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, UNITED KINGDOM, AUSTRALIA. With a heavily male (76%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (1,159 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Alphalete, Amazon Music, Barstool Sports point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Skizzy Mars score 1.30% — Moderate bucket.

Brand: AlphaleteBrand: Amazon MusicBrand: Barstool Sports

Followers:235,594

Engagements:3,064

Rate:1.3%

Posts:108

Avg Likes:3,058

Avg Comments:97

Avg Views:1,159

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 235,594 · Engagements 3,064 · Rate 1.3% Posts 108 · Views 1,159 · Avg Likes 3,058 · Avg Comments 97 · Avg Views 1,159	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 27% 13-17: 7% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (27%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (58%) UNITED KINGDOM (8%) AUSTRALIA (5%) CANADA (5%) GERMANY (2%)	Top regions: UNITED STATES (58%), UNITED KINGDOM (8%), AUSTRALIA (5%)
Platform Engagement	Instagram: 2,984 avg likes/post · Youtube: 1,159 avg views/post	Best reach: Youtube 1,159 avg views; best engagement: Instagram 2,984 avg likes

Top Brand Affinities

Alphalete

Score: 11.72

Amazon Music

Score: 10.42

Barstool Sports

Score: 10.35

Champion

Score: 8.45

Lollapalooza

Score: 7.69

Ableton

Score: 6.86

Free People

Score: 6.56

Coors

Score: 6.51

SoundCloud

Score: 6.50

Bud Light

Score: 6.05

Steve Madden

Score: 5.88

Kodak

Score: 5.07

Brand	Category	Score
Alphalete		11.72
Amazon Music		10.42
Barstool Sports		10.35
Champion		8.45
Lollapalooza		7.69
Ableton		6.86
Free People		6.56
Coors		6.51
SoundCloud		6.50
Bud Light		6.05
Steve Madden		5.88
Kodak		5.07
Coach		4.77
Nice Kicks		4.61
iHeartRadio Music Awards		4.57
Busch		4.46
Gillette		4.37
Coachella		4.22
Nixon		4.20
Carhartt		4.14
Beats Electronics		4.14
Verizon		4.07
Urban Outfitters		3.87
Acura		3.81
American Eagle		3.81
ESPN		3.81
Taco Bell		3.67
Gatorade		3.59
Hennessy		3.42
Supreme		3.37
Heinz		3.34
Dr. Martens		3.29
Spotify Music		3.10
Sneakerhead		3.00
Chrysler		3.00
NHL		2.89
Lululemon Athletica		2.86
Stüssy		2.78
Timberland		2.76
Abercrombie & Fitch		2.72
MTV		2.64
NBC		2.63
Nickelodeon		2.62
Vans		2.60
Cadillac		2.54
Los Angeles Lakers		2.50
ASOS		2.50
Walmart		2.49
Gymshark		2.41
New Balance		2.40