Skinny Puppy

Skinny Puppy — rock artist from CA.

Formed in 1982 in Vancouver, British Columbia, Skinny Puppy emerged as a dark avant-industrial group influenced by Throbbing Gristle, Cabaret Voltaire, and…

Influence: 57.40% Fanbase: 39.24% Trending: 66.48% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 73.90% • Very Strong

As of 2025-09-11

64,793

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 12:28:53 UTC

Genres

rockindustrial rockdark wavealternativealternativeelectronicebmindustrialelectro-industrialelectronicother electronic musicothersexperimentalmetalindustrial metal

Biography

Formed in 1982 in Vancouver, British Columbia, Skinny Puppy emerged as a dark avant-industrial group influenced by Throbbing Gristle, Cabaret Voltaire, and Suicide. The duo of cEvin Key and Nivek Ogre released their debut cassette, Back and Forth, followed by the EP Remission in 1984, marking the beginning of their collaboration with producer David "Rave" Ogilvie.

The addition of Dwayne Goettel in 1986 shaped Skinny Puppy's sound, blending industrial, goth, and electronic elements in releases like Mind: The Perpetual Intercourse and Cleanse, Fold and Manipulate. Despite internal conflicts and drug issues, the group signed with American Recordings and released The Process in 1996. Despite setbacks, Skinny Puppy continued to push boundaries with remix albums and collaborations, leading to a resurgence in the 2000s with albums like Greater Wrong of the Right and Handover.

Top Brand Affinities

Report Date: 2025-09-11

Skinny Puppy reliably reaches 25-34 & 35-44 audiences in UNITED STATES, CANADA, UNITED KINGDOM. The base is heavily male (69%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (137,263 avg views per post); Instagram layers on depth and replies. The audience sits near MOOG, Akai, Sugarpill Cosmetics, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Skinny Puppy score 8.12% — Very Strong bucket.

Brand: MOOGBrand: AkaiBrand: Sugarpill Cosmetics

Followers:64,793

Engagements:5,263

Rate:8.1%

Posts:370

Avg Likes:5,116

Avg Comments:240

Avg Views:137,263

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 64,793 · Engagements 5,263 · Rate 8.1% Posts 370 · Views 137,263 · Avg Likes 5,116 · Avg Comments 240 · Avg Views 137,263	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 35-44: 25% 18-24: 24% 45-64: 8%	Largest: 25-34 (41%); next: 35-44 (25%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (49%) CANADA (5%) UNITED KINGDOM (5%) MEXICO (5%) FRANCE (3%)	Top regions: UNITED STATES (49%), CANADA (5%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 2,761 avg likes/post · Youtube: 137,263 avg views/post	Best reach: Youtube 137,263 avg views; best engagement: Instagram 2,761 avg likes

Top Brand Affinities

MOOG

Score: 73.90

Akai

Score: 27.47

Sugarpill Cosmetics

Score: 25.17

Ampeg

Score: 24.68

Ableton

Score: 18.87

Mixcloud

Score: 17.15

Arctic Fox hair Color

Score: 16.73

Konami

Score: 14.96

Hot Topic

Score: 12.31

A.P.C.

Score: 11.26

Monster High

Score: 9.78

Capcom

Score: 9.10

Brand	Category	Score
MOOG		73.90
Akai		27.47
Sugarpill Cosmetics		25.17
Ampeg		24.68
Ableton		18.87
Mixcloud		17.15
Arctic Fox hair Color		16.73
Konami		14.96
Hot Topic		12.31
A.P.C.		11.26
Monster High		9.78
Capcom		9.10
Resident Evil		8.83
Borderlands		8.77
Square Enix		8.74
Warner Bros		8.60
Columbia Pictures		8.28
Vivienne Westwood		8.21
Pro Tools		8.09
Fallout		8.02
Sega		7.77
Lime Crime		7.61
Kickstarter		7.23
Hasbro		6.34
Comedy Central		6.28
Mortal Kombat		6.07
Jameson		5.84
Pioneer		5.83
Walgreens		5.27
Final Fantasy		5.03
SoundCloud		4.72
Bandai Namco		4.71
Dr. Martens		4.68
Spotify Music		4.67
Margaritaville		4.64
Prismacolor		4.52
Urban Decay Cosmetics		4.49
Star Wars		4.36
Paramount Pictures		4.36
Transformers		4.34
AMC		4.22
The Witcher		3.99
Coors		3.96
Cartoon Network		3.91
MTV		3.79
Matrix		3.74
Bethesda Softworks		3.58
Taco Bell		3.57
Nintendo		3.56
Showtime		3.48