Skinny

Skinny — hip-hop & rap artist from RS.

Skinny, the pseudonym of Italian rapper and producer Noà Magro, was born in Catania in 2003. In 2019, he gained viral success with his debut single…

Influence: 48.91% Fanbase: 22.87% Trending: 61.92% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Napapijri • 31.01% • Very Strong

As of 2025-09-08

377,304

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:44 UTC

Genres

hip-hop & raphip-hop/rapitalian hip hoptrap italiana

Biography

Skinny, the pseudonym of Italian rapper and producer Noà Magro, was born in Catania in 2003. In 2019, he gained viral success with his debut single "Pregiudicati," amassing over 40 million plays and prompting him to leave school at age 16 to pursue music full-time. Throughout 2020, Skinny continued to achieve success with hit songs like "Criminale," "Siciliano," and collaborations such as "Le Sirene" with Niko Pandetta.

In a strategic move to elevate his career, Skinny released his first EP "SKINNY BABY" in 2020, featuring popular tracks like "Backwoods" and "Meglio da Solo." Notably, his single "Blue Bandana" received a gold record certification, making him the first Sicilian rapper to achieve this milestone. In 2021, he established his own label, Giaguaro Empire 📀, to support emerging talents from the southern regions of Italy. Following a hiatus in 2022 due to personal challenges, Skinny made a strong comeback with new singles like "Quatteri #2" and embarked on his first official live tours, performing 58 dates nationwide.

Top Brand Affinities

Report Date: 2025-09-08

Skinny cuts through with 18-24 & 25-34 audiences and consistency across ITALY, BRAZIL, GERMANY. A heavily male (64%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 150,900 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Napapijri, Kappa, Warner Music, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Skinny score 7.54% — Very Strong bucket.

Brand: NapapijriBrand: KappaBrand: Warner Music

Followers:377,304

Engagements:28,452

Rate:7.5%

Posts:515

Avg Likes:27,237

Avg Comments:347

Avg Views:150,900

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 377,304 · Engagements 28,452 · Rate 7.5% Posts 515 · Views 150,900 · Avg Likes 27,237 · Avg Comments 347 · Avg Views 150,900	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 19% 13-17: 11% 35-44: 4%	Largest: 18-24 (65%); next: 25-34 (19%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	ITALY (94%) BRAZIL (2%) GERMANY (1%) SWITZERLAND (0%) SPAIN (0%)	Top regions: ITALY (94%), BRAZIL (2%), GERMANY (1%)
Platform Engagement	Instagram: 14,387 avg likes/post · Tiktok: 150,900 avg views/post	Best reach: Tiktok 150,900 avg views; best engagement: Instagram 14,387 avg likes

Top Brand Affinities

Napapijri

Score: 31.01

Kappa

Score: 28.23

Warner Music

Score: 26.92

Palm Angels

Score: 14.05

Armani Exchange

Score: 12.68

Auchan

Score: 12.49

Dsquared

Score: 9.48

Stone Island

Score: 8.49

New Era

Score: 8.47

Emporio Armani

Score: 8.07

Moët & Chandon

Score: 7.34

Moncler

Score: 7.07

Brand	Category	Score
Napapijri		31.01
Kappa		28.23
Warner Music		26.92
Palm Angels		14.05
Armani Exchange		12.68
Auchan		12.49
Dsquared		9.48
Stone Island		8.49
New Era		8.47
Emporio Armani		8.07
Moët & Chandon		7.34
Moncler		7.07
Foot Locker		6.81
Alfa Romeo		6.51
Calzedonia		6.09
Husqvarna Motorcycles		5.64
Ryanair		5.35
Selfiegram		5.17
Pull&Bear		5.09
Versace		4.57
Campari		4.55
The North Face		4.29
Fila		4.29
Daniel Wellington		3.69
Calvin Klein		3.47
Moschino		3.37
Gucci		3.27
Supreme		3.15
Barber Shop Connect		3.08
KTM		3.06
Fendi		2.98
Dr. Martens		2.98
Ducati		2.95
Polo Ralph Lauren		2.88
Fiat		2.83
Armani		2.82
Beats Electronics		2.78
Lacoste		2.77
Guess		2.71
Maserati		2.66
Aperol		2.44
Rolex		2.44
Nike		2.43
Balenciaga		2.19
Spotify Music		2.13
Sprite		2.09
SoundCloud		2.07
Ferrari		2.07
Adidas		2.06
Dolce & Gabbana		2.03