Skillet Brand Affinity ranks highest Square Enix at 8.56% . Very Strong. Score DMDB 76.62% | Fanbase 75.52%

Skillet — rock artist from US.

Skillet is an alternative Christian rock band that originated in Memphis, Tennessee, in 1996. The band's original lineup consisted of lead singer and bassist…

Skillet

Superstar

Country: US | Gender: mixed | Artist ID: 11e81bd2-fa89-28a8-b791-a0369fe50396

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Genres

rockchristian alternative rockchristian rockrockprogressive rockalternative rockhard rockspiritualschristian musicmetalalternative metal

Influential: 76.62% Fanbase: 75.52% Trending: 77.17%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Square Enix • 8.56% • Very Strong

As of 2025-09-10

7,658,705

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 76.62% | Fanbase 75.52% | Trending 77.17% | CAREER STAGE: SUPERSTAR

Biography

Skillet is an alternative Christian rock band that originated in Memphis, Tennessee, in 1996. The band's original lineup consisted of lead singer and bassist John Cooper, guitarist Ken Steorts, and drummer Trey McClurkin. Over the years, the band underwent lineup changes and evolved to include members such as Korey Cooper, Ben Kasica, and Lori Peters. Skillet's discography includes albums like Alien Youth (2001), Collide (2003), Comatose (2006), Awake (2009), Rise (2013), Unleashed (2016), and Unleashed Beyond (2017).

Known for their energetic live performances, Skillet gained recognition within the Christian music scene and beyond. Their album Collide received critical acclaim and became their best-selling record, earning the band a Grammy nomination. Throughout their career, Skillet has toured extensively, sharing the stage with notable bands like Saliva and Shinedown. In addition to their studio albums, the band released a compilation album titled Vital Signs in 2014 to expand their reach to European audiences.

Report Date: 2025-09-10

Skillet indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, RUSSIA. The skew is heavily male (68%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 181,750 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Square Enix, The Witcher, Chick-fil-A, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Skillet when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Skillet score 0.49% — Low bucket.

Brand: Square EnixBrand: The WitcherBrand: Chick-fil-A

Followers:7,658,705

Engagements:37,235

Rate:0.5%

Posts:2,730

Avg Likes:34,901

Avg Comments:522

Avg Views:261,856

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,658,705 · Engagements 37,235 · Rate 0.5% Posts 2,730 · Views 261,856 · Avg Likes 34,901 · Avg Comments 522 · Avg Views 261,856	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 27% 35-44: 7% 13-17: 6%	Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (23%) BRAZIL (12%) RUSSIA (5%) MEXICO (5%) POLAND (5%)	Top regions: UNITED STATES (23%), BRAZIL (12%), RUSSIA (5%)
Platform Engagement	Instagram: 13,025 avg likes/post · Tiktok: 181,750 avg views/post · Youtube: 80,106 avg views/post	Best reach: Tiktok 181,750 avg views; best engagement: Tiktok 18,100 avg likes

Top Brand Affinities

Square Enix

Score: 8.56

The Witcher

Score: 5.99

Chick-fil-A

Score: 5.81

Hot Topic

Score: 5.55

Resident Evil

Score: 5.40

Capcom

Score: 5.40

Power Rangers

Score: 5.24

Kroger

Score: 4.95

Final Fantasy

Score: 4.27

Fallout

Score: 3.81

Columbia Pictures

Score: 3.78

NHL

Score: 3.21

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Top Brand Affinities

Brand	Category	Score
Square Enix		8.56
The Witcher		5.99
Chick-fil-A		5.81
Hot Topic		5.55
Resident Evil		5.40
Capcom		5.40
Power Rangers		5.24
Kroger		4.95
Final Fantasy		4.27
Fallout		3.81
Columbia Pictures		3.78
NHL		3.21
Busch		3.20
Cartoon Network		3.18
WWE		3.12
Monster Beverage		3.08
Transformers		2.75
Walmart		2.71
AMC		2.70
Gundam		2.68
Jack Daniels		2.67
NBC		2.60
Call of Duty		2.57
Marvel Entertainment		2.53
Star Wars		2.51
League of Legends		2.47
Ubisoft		2.28
Xbox		2.22
Nintendo		2.18
Activision Blizzard		2.14
Pokemon Go		2.12
Nickelodeon		2.08
DC Entertainment		2.00
Jeep		1.97
Spotify Music		1.97
Chevrolet		1.91
PlayStation		1.86
Pepsi		1.84
Budweiser		1.70
Pokemon		1.69
Chrysler		1.66
Marvel		1.65
McDonald's		1.63
Cadillac		1.63
Pandora		1.62
Converse		1.61
NFL		1.60
Warner Bros		1.58
Showtime		1.55
UFC		1.45