SKÁLD

SKÁLD — others artist from FR.

Established in 2018 by producer-composer Christophe Voisin-Boisvinet, SKÁLD has revitalized the Viking spirit in a surprising journey across the global music…

Influence: 57.95% Fanbase: 39.82% Trending: 67.02% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Witcher • 38.85% • Very Strong

As of 2025-09-08

663,042

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:09:35 UTC

Genres

othersworldwidefolk & traditionalviking folknordic folk

Biography

Established in 2018 by producer-composer Christophe Voisin-Boisvinet, SKÁLD has revitalized the Viking spirit in a surprising journey across the global music scene. The group's immersive musical project pays homage to the ancient skalds, embodying the folklore and mythology of the North through their powerful compositions.

Top Brand Affinities

Report Date: 2025-09-08

SKÁLD keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, FRANCE, GERMANY. The composition is heavily male (64%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 290,381 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with Witcher, BioWare, CD Projekt RED supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SKÁLD score 2.24% — Strong bucket.

Brand: WitcherBrand: BioWareBrand: CD Projekt RED

Followers:663,042

Engagements:14,866

Rate:2.2%

Posts:169

Avg Likes:14,553

Avg Comments:306

Avg Views:296,197

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 663,042 · Engagements 14,866 · Rate 2.2% Posts 169 · Views 296,197 · Avg Likes 14,553 · Avg Comments 306 · Avg Views 296,197	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 36% 35-44: 12% 45-64: 5%	Largest: 18-24 (43%); next: 25-34 (36%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (22%) FRANCE (9%) GERMANY (7%) BRAZIL (6%) RUSSIA (5%)	Top regions: UNITED STATES (22%), FRANCE (9%), GERMANY (7%)
Platform Engagement	Instagram: 1,809 avg likes/post · Tiktok: 5,816 avg views/post · Youtube: 290,381 avg views/post	Best reach: Youtube 290,381 avg views; best engagement: Youtube 12,188 avg likes

Top Brand Affinities

Witcher

Score: 38.85

BioWare

Score: 35.95

CD Projekt RED

Score: 33.22

Dragon Age

Score: 27.40

The Witcher

Score: 24.16

Mass Effect

Score: 17.56

World of Warcraft

Score: 14.18

God of War

Score: 13.28

Accor Hotels

Score: 10.42

Final Fantasy

Score: 8.97

Square Enix

Score: 8.57

Tomb Raider

Score: 7.58

Brand	Category	Score
Witcher		38.85
BioWare		35.95
CD Projekt RED		33.22
Dragon Age		27.40
The Witcher		24.16
Mass Effect		17.56
World of Warcraft		14.18
God of War		13.28
Accor Hotels		10.42
Final Fantasy		8.97
Square Enix		8.57
Tomb Raider		7.58
DeviantArt		7.11
Diablo		7.08
Resident Evil		6.76
Fallout		6.75
Ubisoft		6.73
The Last of Us		6.61
Dr. Martens		5.94
HBO		5.20
Mortal Kombat		4.87
League of Legends		4.42
Bethesda Softworks		4.36
Movistar		4.21
Kickstarter		4.11
Faber-Castell		3.83
Jack Daniels		3.76
Star Wars		3.60
Activision Blizzard		3.50
Harley-Davidson		3.46
Columbia Pictures		3.36
AMC		3.10
Montblanc		2.90
Matrix		2.81
PlayStation		2.62
Prismacolor		2.62
Nintendo		2.61
BBC		2.60
Warner Bros		2.49
Marvel Entertainment		2.46
Sephora		2.37
Monster Beverage		2.34
Guinness		2.33
Transformers		2.17
Garnier		2.13
Pokemon		2.09
Lush		2.08
Etsy		2.08
Xbox		2.05
NYX Cosmetics		2.05