Sizzla

Sizzla — rock artist from JM.

Sizzla, a prominent figure in the conscious dancehall movement of the late '90s, was known for his roots reggae influences, Rastafarian subject matter, and…

Influence: 62.31% Fanbase: 46.87% Trending: 70.03% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 28.04% • Very Strong

As of 2025-09-09

518,364

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:29 UTC

Genres

rocklovers rockreggaedancehallreggaemodern reggaereggae fusionroots reggaeelectronicriddim

Biography

Sizzla, a prominent figure in the conscious dancehall movement of the late '90s, was known for his roots reggae influences, Rastafarian subject matter, and prolific output. Born Miguel Collins in 1976, he rose to fame with singles like "Judgement Morning" and "Life's Road" before gaining critical acclaim with albums such as "Praise Ye Jah" and "Black Woman & Child." His versatile vocal style and socially conscious lyrics set him apart from his contemporaries, earning him a dedicated following in the reggae scene.

Throughout the late '90s and early 2000s, Sizzla continued to release a multitude of albums, showcasing his range from cultural anthems to more romantic material. His 2013 album, "The Messiah," marked a milestone as his 70th release, highlighting his enduring influence and dedication to the reggae genre. Collaborations with artists like Damon Dash and exploration of his African roots further expanded his musical repertoire, solidifying his position as a respected and influential figure in reggae music.

Top Brand Affinities

Report Date: 2025-09-09

Sizzla connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, TRINIDAD & TOBAGO. With a heavily male (75%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 12,776 avg views per post; Youtube adds dependable engagement depth. Overlap with Mixcloud, Live Nation, Clarks highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Sizzla moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sizzla score 0.29% — Low bucket.

Brand: MixcloudBrand: Live NationBrand: Clarks

Followers:518,364

Engagements:1,486

Rate:0.3%

Posts:1,366

Avg Likes:1,375

Avg Comments:122

Avg Views:14,774

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 518,364 · Engagements 1,486 · Rate 0.3% Posts 1,366 · Views 14,774 · Avg Likes 1,375 · Avg Comments 122 · Avg Views 14,774	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 51% 18-24: 28% 35-44: 15% 45-64: 4%	Largest: 25-34 (51%); next: 18-24 (28%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED STATES (34%) UNITED KINGDOM (9%) TRINIDAD & TOBAGO (8%) FRANCE (8%) JAMAICA (7%)	Top regions: UNITED STATES (34%), UNITED KINGDOM (9%), TRINIDAD & TOBAGO (8%)
Platform Engagement	Instagram: 433 avg likes/post · Tiktok: 1,998 avg views/post · Youtube: 12,776 avg views/post	Best reach: Youtube 12,776 avg views; best engagement: Youtube 792 avg likes

Top Brand Affinities

Mixcloud

Score: 28.04

Live Nation

Score: 22.35

Clarks

Score: 15.50

Amazon Music

Score: 13.33

Akai

Score: 12.21

Pioneer

Score: 10.12

Hennessy

Score: 9.41

Pro Tools

Score: 8.44

SoundCloud

Score: 5.83

Ableton

Score: 5.60

CNN

Score: 5.04

Spotify Music

Score: 4.73

Brand	Category	Score
Mixcloud		28.04
Live Nation		22.35
Clarks		15.50
Amazon Music		13.33
Akai		12.21
Pioneer		10.12
Hennessy		9.41
Pro Tools		8.44
SoundCloud		5.83
Ableton		5.60
CNN		5.04
Spotify Music		4.73
iHeartRadio Music Awards		4.61
Beats Electronics		4.30
Margaritaville		4.27
Campari		4.03
Iberostar Hotels & Resorts		3.84
ESPN		3.40
NBC		3.32
Kodak		3.31
MTV		2.67
NBA		2.63
Matrix		2.37
Moschino		2.36
Fendi		2.30
Timberland		2.27
Paramount Pictures		2.26
Philips		2.26
Sneakerhead		2.24
Lacoste		2.23
Los Angeles Lakers		2.18
Guinness		2.03
Fenty beauty		2.00
BBC		1.98
Versace		1.89
Burberry		1.89
Red Bull		1.84
Warner Bros		1.81
musical.ly		1.81
FashionNova		1.73
Herbalife		1.68
Bentley		1.61
Polo Ralph Lauren		1.60
NFL		1.60
Balenciaga		1.53
UFC		1.48
Levi's		1.48
Supreme		1.44
Puma		1.43
Grand Theft Auto		1.42