Sixx:A.M.

Sixx:A.M.

Country: US

Influence: 60.97% Fanbase: 47.00% Trending: 67.95% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 25.09% • Very Strong

As of 2025-09-09

264,556

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 18:15:41 UTC

Genres

rockpost-grungerockalternative rockhard rockmetalalternative metalnu metal

Biography

Formed in 2007, the American hard rock band Sixx:A.M., comprised of Nikki Sixx, Dj Ashba, and James Michael, is known for hits like "Life Is Beautiful" and "Lies of the Beautiful People". With three U.S. Billboard top 20 albums and a dedicated fan base, the band's catalog includes five studio albums and three EPs showcasing their talent and creative collaboration.

The trio's chemistry and musical prowess have earned them critical acclaim, with Nikki Sixx praising his bandmates for pushing him to new heights in the studio. As they prepare to release a collection of hits with new material, Sixx:A.M. continues to captivate audiences with their powerful sound and enduring appeal.

Sixx:A.M. Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Sixx:A.M. indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, CANADA. The skew is heavily male (58%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 32,171 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Live Nation, Ampeg, Hot Topic, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Sixx:A.M. when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Sixx:A.M. score 0.91%Low bucket.
Brand: Live NationBrand: AmpegBrand: Hot Topic
Followers:264,556
Engagements:2,401
Rate:0.9%
Posts:1,099
Views:32,171
Avg Likes:2,373
Avg Comments:75
Avg Views:32,171

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 264,556 · Engagements 2,401 · Rate 0.9%
Posts 1,099 · Views 32,171 · Avg Likes 2,373 · Avg Comments 75 · Avg Views 32,171
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 37%
25-34: 33%
35-44: 17%
45-64: 10%
Largest: 18-24 (37%); next: 25-34 (33%)
Gender Split Female: 42%
Male: 58%
Non-binary/Other: 0%
Skews male (58%)
Top Countries UNITED STATES (41%)
BRAZIL (9%)
CANADA (5%)
UNITED KINGDOM (4%)
FRANCE (3%)
Top regions: UNITED STATES (41%), BRAZIL (9%), CANADA (5%)
Platform Engagement Instagram: 2,113 avg likes/post · Youtube: 32,171 avg views/post Best reach: Youtube 32,171 avg views; best engagement: Instagram 2,113 avg likes

Top Brand Affinities

Live Nation
Score: 25.09
Ampeg
Score: 21.72
Hot Topic
Score: 9.30
Amazon Music
Score: 7.98
Jack Daniels
Score: 7.62
Pro Tools
Score: 7.18
NHL
Score: 6.17
Jagermeister
Score: 5.90
Verizon
Score: 5.65
Harley-Davidson
Score: 5.43
Monster Beverage
Score: 5.28
AMC
Score: 4.80
Brand Category Score
Live Nation 25.09
Ampeg 21.72
Hot Topic 9.30
Amazon Music 7.98
Jack Daniels 7.62
Pro Tools 7.18
NHL 6.17
Jagermeister 5.90
Verizon 5.65
Harley-Davidson 5.43
Monster Beverage 5.28
AMC 4.80
Power Rangers 4.48
Margaritaville 4.47
Columbia Pictures 4.36
Resident Evil 4.24
Leica 4.15
WWE 4.08
iHeartRadio Music Awards 3.92
Budweiser 3.80
MTV 3.79
Cadillac 3.56
Mortal Kombat 3.38
Star Wars 3.38
Paramount Pictures 3.30
NFL 3.28
GMC 3.22
Spotify Music 3.19
Dodge 3.17
Pokemon Go 2.90
Chevrolet 2.87
Walmart 2.85
Urban Decay Cosmetics 2.84
Tesla Motors 2.84
The Witcher 2.83
Jeep 2.79
Comedy Central 2.75
Chrysler 2.70
NBC 2.52
Showtime 2.46
Pepsi 2.37
Nickelodeon 2.33
Vans 2.26
Nintendo 2.24
Dr. Martens 2.23
Jaguar 2.22
Lollapalooza 2.22
Busch 2.20
Converse 2.16
DC Entertainment 2.08

Official Profiles

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Artist: Sixx:A.M.

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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