SixTONES

SixTONES

Country: JP

Influence: 48.63% Fanbase: 28.35% Trending: 58.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

KOSÉ • 36.93% • Very Strong

As of 2025-09-08

4,782,792

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:02:44 UTC

Genres

popj-popj-pop boy groupasian pop

Biography

Formed in 2015 and debuting on CD in 2020, this six-member group made history with their first single reaching over one million sales in its debut week. Their 2023 single "Kokkara" surpassed 100 million views on its music video, solidifying their dominance in the industry. With their latest album GOLD, the group attracted 615,000 fans on their inaugural five-dome tour "YOUNG OLD," marking a significant milestone in their career. Celebrating their 10th anniversary this year and approaching their 6th debut anniversary in 2026, the group continues to push boundaries and shape the future of music.

SixTONES Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

SixTONES converts attention from 18-24 & 25-34 audiences across JAPAN, INDONESIA, UNITED STATES. Audience shape is heavily female (66%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 195,579 avg views per post, with supportive conversation on Instagram. Shared audience with KOSÉ, Anna Sui, Chloé underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist SixTONES score 2.72%Strong bucket.
Brand: KOSÉBrand: Anna SuiBrand: Chloé
Followers:4,782,792
Engagements:130,193
Rate:2.7%
Posts:1,539
Views:195,579
Avg Likes:129,852
Avg Comments:727
Avg Views:195,579

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 4,782,792 · Engagements 130,193 · Rate 2.7%
Posts 1,539 · Views 195,579 · Avg Likes 129,852 · Avg Comments 727 · Avg Views 195,579
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 61%
25-34: 23%
13-17: 11%
35-44: 3%
Largest: 18-24 (61%); next: 25-34 (23%)
Gender Split Female: 66%
Male: 34%
Non-binary/Other: 0%
Skews female (66%)
Top Countries JAPAN (52%)
INDONESIA (12%)
UNITED STATES (5%)
INDIA (4%)
PHILIPPINES (3%)
Top regions: JAPAN (52%), INDONESIA (12%), UNITED STATES (5%)
Platform Engagement Instagram: 105,666 avg likes/post · Youtube: 195,579 avg views/post Best reach: Youtube 195,579 avg views; best engagement: Instagram 105,666 avg likes

Top Brand Affinities

KOSÉ
Score: 36.93
Anna Sui
Score: 29.26
Chloé
Score: 24.26
Style Nanda
Score: 22.48
Vivienne Westwood
Score: 12.84
L'Occitane
Score: 12.42
Shake Shack
Score: 10.39
Snoopy And The Peanuts Gang
Score: 9.84
Paul Smith
Score: 8.45
Miu Miu
Score: 7.78
Loewe
Score: 7.76
Lipton
Score: 7.57
Brand Category Score
KOSÉ 36.93
Anna Sui 29.26
Chloé 24.26
Style Nanda 22.48
Vivienne Westwood 12.84
L'Occitane 12.42
Shake Shack 10.39
Snoopy And The Peanuts Gang 9.84
Paul Smith 8.45
Miu Miu 7.78
Loewe 7.76
Lipton 7.57
Furla 7.37
Clarins 7.29
Kate Spade 6.85
Yves Saint Laurent 6.73
UNIQLO 6.69
Christian Dior 6.36
Coach 5.75
Daniel Wellington 5.50
Clinique 5.25
Olympus 5.22
Estee Lauder 5.20
Tiffany 5.02
Innisfree 4.93
Shiseido 4.86
Lush 4.73
Costco 4.57
Bandai Namco 4.46
Summit Entertainment 4.41
Walt Disney 4.27
Jimmy Choo 4.19
Dr. Martens 4.02
Chanel 3.94
GAP 3.62
Lindt 3.42
Stüssy 3.38
Panasonic 3.31
Tiffany & Co 3.14
Starbucks 3.06
IKEA 3.05
GIVENCHY 3.03
Lancôme 2.93
Marc Jacobs 2.87
Converse 2.82
Pokemon 2.59
TOM FORD 2.54
Fila 2.48
MAC Cosmetics 2.41
Michael Kors 2.39

Official Profiles

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Artist: SixTONES

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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