Sister Nancy

Sister Nancy — reggae artist from JM.

Hailing from Kingston, Jamaica, Sister Nancy emerged as a prominent figure in the reggae scene, following in the footsteps of her brother, Brigadier Jerry. Her…

Influence: 58.80% Fanbase: 37.82% Trending: 69.29% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 36.35% • Very Strong

As of 2025-09-10

95,603

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-29 00:51:39 UTC

Genres

reggaeold school dancehallreggaedubroots reggaedancehall

Biography

Hailing from Kingston, Jamaica, Sister Nancy emerged as a prominent figure in the reggae scene, following in the footsteps of her brother, Brigadier Jerry. Her career took off in 1980 with the success of her debut track, 'Papa Dean', produced by Winston Riley. Nancy's performances at events like Reggae Sunsplash and A Dee Jay Explosion, where she showcased hits like 'Chalice A Fe Burn' and 'Boom Shacka Lacka', solidified her reputation as a talented artist. Collaborations with producers like Henry 'Junjo' Lawes and artists like Yellowman further propelled her career, earning her international acclaim and opportunities to perform globally.

Alongside her brother Jerry, Nancy frequently graced the stage of the Jahlove Music Sound System, captivating audiences with her dynamic performances. Her debut album, 'One Two', released in 1982, featured standout tracks like 'Aint No Stopping Nancy', 'Bam Bam', and 'Only Woman DJ With Degree', showcasing her versatility as an artist. The siblings' joint performances at venues like Brixton Town Hall in London garnered rave reviews, marking their successful debut in the UK music scene and highlighting Nancy's enduring influence in reggae music.

Top Brand Affinities

Report Date: 2025-09-10

Sister Nancy resonates most with 25-34 & 35-44 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (56%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (820 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to Mixcloud, Akai, Amazon Music makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sister Nancy score 0.86% — Low bucket.

Brand: MixcloudBrand: AkaiBrand: Amazon Music

Followers:95,603

Engagements:820

Rate:0.9%

Posts:288

Avg Likes:820

Avg Comments:27

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 95,603 · Engagements 820 · Rate 0.9% Posts 288 · Views 0 · Avg Likes 820 · Avg Comments 27 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 35-44: 29% 18-24: 14% 45-64: 7%	Largest: 25-34 (48%); next: 35-44 (29%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	UNITED STATES (59%) BRAZIL (8%) UNITED KINGDOM (6%) CANADA (3%) JAMAICA (2%)	Top regions: UNITED STATES (59%), BRAZIL (8%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 820 avg likes/post	best engagement: Instagram 820 avg likes

Top Brand Affinities

Mixcloud

Score: 36.35

Akai

Score: 17.39

Amazon Music

Score: 10.51

Pro Tools

Score: 10.36

Pioneer

Score: 8.15

Ableton

Score: 8.13

Hennessy

Score: 6.84

SoundCloud

Score: 6.82

iHeartRadio Music Awards

Score: 5.65

Clarks

Score: 5.22

Beats Electronics

Score: 4.94

Spotify Music

Score: 4.91

Brand	Category	Score
Mixcloud		36.35
Akai		17.39
Amazon Music		10.51
Pro Tools		10.36
Pioneer		8.15
Ableton		8.13
Hennessy		6.84
SoundCloud		6.82
iHeartRadio Music Awards		5.65
Clarks		5.22
Beats Electronics		4.94
Spotify Music		4.91
CNN		4.39
NORDSTROM		3.75
Kodak		3.58
Paramount Pictures		3.40
ESPN		3.39
Sneakerhead		3.31
FashionNova		3.24
Dr. Martens		3.10
NFL		3.03
Los Angeles Lakers		2.99
Carhartt		2.90
Polo Ralph Lauren		2.89
NBC		2.88
NBA		2.81
Fenty beauty		2.79
MTV		2.49
Coachella		2.30
Philips		2.29
The Olympic Games		2.24
Lollapalooza		2.17
Timberland		2.16
Versace		2.11
Target		2.08
Airbnb		2.02
Pandora		1.94
Walmart		1.88
BBC		1.85
Puma		1.84
shein		1.83
Amazon		1.80
Cadillac		1.80
Supreme		1.78
Budweiser		1.78
Guess		1.73
Paypal		1.69
Warner Bros		1.69
Guinness		1.67
Vogue		1.63