Sister Hazel
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
86,556
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 11:05:34 UTC
Genres
Biography
Sister Hazel is known for their fan-centric approach, hosting events like the "Hazelnut Hang" and co-founding the themed cruise experience "The Rock Boat" for fan/artist interaction. They also engage with their audience through social media and give back through the charity "Lyrics For Life," which supports cancer research and patient-care charities through concerts and auctions.
Sister Hazel resonates with 25-34 & 35-44 audiences and sustains presence in UNITED STATES, BRAZIL, NIGERIA. The demographic is heavily male (57%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 1,979 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Publix, Live Nation, Peloton maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 86,556 · Engagements 371 · Rate 0.4% Posts 3,073 · Views 2,620 · Avg Likes 348 · Avg Comments 11 · Avg Views 2,620 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 35-44: 24% 18-24: 20% 45-64: 17% |
Largest: 25-34 (37%); next: 35-44 (24%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (65%) BRAZIL (12%) NIGERIA (5%) AUSTRALIA (4%) CANADA (3%) |
Top regions: UNITED STATES (65%), BRAZIL (12%), NIGERIA (5%) |
| Platform Engagement | Instagram: 197 avg likes/post · Tiktok: 1,979 avg views/post · Youtube: 641 avg views/post | Best reach: Tiktok 1,979 avg views; best engagement: Instagram 197 avg likes |
Top Brand Affinities
Publix
Live Nation
Peloton
Southwest Airlines
Miller Lite
Margaritaville
Lowe's
Delta
Barstool Sports
Jetblue Airways
NBC
Chick-fil-A
| Brand | Category | Score |
|---|---|---|
| Publix | 31.28 | |
| Live Nation | 24.73 | |
| Peloton | 15.03 | |
| Southwest Airlines | 14.60 | |
| Miller Lite | 13.54 | |
| Margaritaville | 12.84 | |
| Lowe's | 11.37 | |
| Delta | 10.92 | |
| Barstool Sports | 10.59 | |
| Jetblue Airways | 9.97 | |
| NBC | 9.83 | |
| Chick-fil-A | 9.61 | |
| Dollar Tree | 9.14 | |
| Verizon | 8.84 | |
| ESPN | 8.75 | |
| Amazon Music | 8.55 | |
| Kroger | 8.40 | |
| The Home Depot | 8.37 | |
| Pro Tools | 8.09 | |
| Busch | 7.75 | |
| Amway | 7.25 | |
| Coors | 7.04 | |
| Walgreens | 7.02 | |
| BarkBox | 6.87 | |
| MamaBear | 6.80 | |
| Taco Bell | 6.25 | |
| iHeartRadio Music Awards | 6.25 | |
| HomeGoods | 6.21 | |
| FedEx | 6.02 | |
| Target | 5.78 | |
| Bud Light | 5.76 | |
| NHL | 5.53 | |
| Holden | 5.52 | |
| Jameson | 5.31 | |
| Macy's | 5.31 | |
| Anthropologie | 4.94 | |
| OLD NAVY | 4.81 | |
| ALDI | 4.75 | |
| American Airlines | 4.66 | |
| NFL | 4.45 | |
| Columbia Pictures | 4.42 | |
| Gillette | 4.18 | |
| Jeep | 4.12 | |
| NORDSTROM | 4.12 | |
| Guinness | 4.10 | |
| Kickstarter | 4.06 | |
| Dunkin' Donuts | 4.03 | |
| Paramount Pictures | 3.95 | |
| Walmart | 3.77 | |
| Costco | 3.74 |
Official Profiles
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LoginArtist: Sister Hazel
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Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 2,010,766
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,156,176 | 57.50% |
| [+] |
Pandora |
854,590 | 42.50% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-07 17:00 UTC | Sister Hazel | House of Blues - Chicago | Chicago, United States | |
| 2025-12-07 18:00 UTC | Sister Hazel | House of Blues New Orleans | New Orleans, United States | |
| 2025-12-12 03:00 UTC | Sister Hazel | ZeyZey Miami | Miami, United States | |
| 2025-12-13 03:00 UTC | Sister Hazel | Big Top Brewing Company | Sarasota, United States | |
| 2025-12-14 02:00 UTC | Sister Hazel | Jack Daniel's Amphitheatre at Florida Cracker | Brooksville, United States | |
| 2025-12-17 03:00 UTC | Sister Hazel | Eddie's Attic | Decatur, United States | |
| 2025-12-19 03:00 UTC | Sister Hazel | Docie's Dock | Fort Walton Beach, United States | |
| 2025-12-21 03:00 UTC | Sister Hazel | Wiley House Concerts | Clearwater, United States | |
| 2025-12-22 03:00 UTC | Sister Hazel | Galuppi's | Pompano Beach, United States | |
| 2026-01-30 03:00 UTC | Rock Boat 2026 | Port of Miami | Miami, United States | — |
| 2026-03-01 03:00 UTC | Keller Williams | Reilly Arts Center | Ocala, United States |
